The latest from the go-to-market experts

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February 8, 2019

Sigstr February Product Updates

With Valentine’s Day just around the corner, the Sigstr team wanted to highlight a few product updates that marketers are […]

February 7, 2019

Scale Computing Uses Sigstr to Prioritize Top Tier Accounts for ABM Success

Signature Story Interview Case Study Scale Computing offers an IT virtualization infrastructure platform that is changing the way IT runs […]

February 7, 2019

Sigstr Relationship Data and Email Signature Marketing Drive Snowflake’s Award-Winning ABM Program

Signature Story Interview Case Study Introducing Snowflake Snowflake is the data warehouse built for the cloud, with a mission to […]

February 7, 2019

What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter?

The role meaningful engagement plays in your account-based marketing (ABM) campaigns can’t be overstated. In fact, it enables your marketing […]

February 5, 2019

Building the Perfect Fundraising Tech Stack: 10 Components

This guest post is brought to you by the amazing team at OneCause. Joshua Meyer brings over 14 years of fundraising, […]

January 31, 2019

Sigstr’s Commitment to Security: SOC 2 Type 1 Certification

Sigstr continues to be extremely committed to keeping its customers’ data and accounts very secure. With that said, we are […]

January 30, 2019

How Thomson Reuters Runs Their ABM Program at Scale With These 5 Strategies w/Jillian Gartner

This post is based on a podcast with Jillian Gartner. If you’d like to listen to more #FlipMyFunnel Podcast episodes, […]

January 29, 2019

What an NFL Pro Thinks About Leadership, Trust, and Small Wins w/Reggie Rivers

This post is based on a podcast with Reggie Rivers. If you’d like to listen to more #FlipMyFunnel Podcast episodes, […]

January 29, 2019

Personalization at Scale? Learn How Uberflip Scales Targeted ABM

In this episode of the #FlipMyFunnel podcast, Heidi Vandermeer shares how her team at Uberflip scaled their account-based marketing program to […]