Connect with Terminus at B2BMX!
February 27 – March 1, 2023
The Phoenician Resort, Scottsdale, Arizona
Terminus is proud to be a title sponsor of #B2BMX 2023. 3 full days of learning & connection to balance brand, demand & the re-emergence of data-fueled creativity. We look forward to connecting with you there!
Meet With Terminus, Snag Some Swag
Stop by Terminus booth #402 for the latest demos and learn how to drive revenue efficient revenue growth with a true ABM platform—plus, don’t forget to pick up cool swag! Our Terminus experts like Taylor Young, Principal of ABM Strategy, will be hosting 15-minute ABM Strategy Consultations where you’ll discuss your B2B marketing and ABM goals and we’ll help you strategize how to achieve them. Better yet, when you conduct a meeting with us at B2BMX you will walk away with a one-of-a-kind Cotopaxi backpack!
Terminus Sessions at B2BMX
How to Generate Full-Lifecycle ABM Wins in a Stormy Economy
Taylor Young, Principal, ABM Strategy at Terminus
Tuesday, February 28, 2023, 11:25 AM MST – 11:55 AM MST
Changing budgets and economic uncertainties for marketers are real—and being more efficient with fewer resources is more important than ever. Building pipeline and driving revenue with the right prospects and customers across the entire revenue flywheel is the only way to weather the storm.
- How the CMO role has evolved and expanded among various organizations;
- Key lessons fueling GTM strategies for the new digital age;
- Top channels, tactics and programs showing positive results;
- The tools and solutions shaping their strategies; and
- Their plans for building and guiding a modern and diverse marketing organization.
Top Priorities & Challenges Of Modern Marketing Leaders: CMOs Sound Off
Natalie Cunningham, Chief Marketing Officer, Terminus
Wednesday, March 1, 2023 1:15 PM to 1:45 PM
The CMO role continues to evolve as marketing leaders face constant pressure to generate revenue and drive growth in a post-pandemic world, while keeping their head above water to thrive in the age of the customer. During this panel discussion led by Karen Steele, marketing leaders from IBM, Onfido and Terminus will reveal their top challenges and priorities for 2023 and beyond, and discuss:
- How the CMO role has evolved and expanded among various organizations;
- Key lessons fueling GTM strategies for the new digital age;
- Top channels, tactics and programs showing positive results;
- The tools and solutions shaping their strategies; and
- Their plans for building and guiding a modern and diverse marketing organization.
