The latest from the go-to-market experts

Category: FlipMyFunnel Post

February 10, 2020

The 3 Secrets to Unlock your Entrepreneurial Mindset

It seems like entrepreneurs are a special breed of people. Where do they get their energy? Their time-management skills? Their […]

February 3, 2020

How to Be an Effective CMO

How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a COO. Of course, […]

January 27, 2020

Dig Deep to Become a Better Storyteller w/ Bob Goff

You know a good storyteller when you hear one. They’re usually engaging, relatable, and very likable. Some storytellers, like my […]

January 20, 2020

How to Find a True Product-Market Fit

The fastest email experience ever made — who wouldn’t want that? Well, actually, when Superhuman was first finding its footing, […]

January 14, 2020

3 Detailed Recipes for Successful ABM

There’s not much better than grandma’s homemade apple pie. The problem is she never writes it down! Mixing up that […]

January 13, 2020

Fanocracy: How B2B Companies Can Tap Into Fandom

Think of five brands off the top of your head that have a mega fan base. It’s likely that the […]

January 7, 2020

Purpose in Business: What Do You Stand FOR?

If your customers see you’re there for them, they’ll be there for you. On this episode of FMF, I check […]

December 26, 2019

3 Ways to Bring Humanity Back Into Sales & Marketing

As marketing and sales pros, we’re at a major pivotal point in SaaS right now. The market is bloated with […]

December 19, 2019

Embrace Your Flaws & Close More Deals

We all know that honesty in sales can go a long way. But what if we prefaced our pitch with […]