September 13, 2024
Building Bridges Between Sales & Marketing: A People-First Approach to Unifying Teams
The gap between sales and marketing can often feel like an impassable chasm in today’s fast-paced business world. Misaligned objectives, […]
October 3, 2023
5 Fresh Social Media Tactics to Boost Your ABM Strategy
In an era where B2B brands leverage social media and account-based marketing (ABM) to revolutionize sales outcomes, many still miss […]
September 5, 2023
Three Ways to Leverage AI for ABM Strategies
For B2B marketers, executing an effective account-based marketing strategy has historically been an uphill battle fraught with roadblocks. I’m a […]
January 15, 2021
How To Boost ABM With Interactive Content
Antara Agarwal is a full time marketing consultant at Outgrow, an interactive marketing platform. She can be found packing her […]
September 30, 2020
5 Tips for Creating Content to Help Sales Close More Deals
Many businesses leverage content marketing as a powerful tool for generating leads, growing organic traffic, and educating audiences. It’s common […]
June 8, 2018
ABM: To Adopt or Not Adopt, That Is the Question
Account-based marketing (ABM) has become a trendy term adopted by nearly every software solution out there promising to help you […]
December 6, 2017
Consequences of Not Prioritizing the Customer and How to Get Back on Track
While the concept of being customer-centric isn’t new, there’s been a heightened focus recently on prioritizing the customer within SaaS […]
November 15, 2017
Customer Experience is Everyone’s Responsibility
When someone says “_____ is everyone’s responsibility” to a group of people, there’s usually someone who says that means “______ […]
November 8, 2017
How Storytelling Is Changing How We Treat Account-Based Marketing
Stories are powerful, they allow us to learn, emotionally connect and they can carry a message. It’s the original form […]
