The latest from the go-to-market experts

Category: Other

June 21, 2016

Work Hard, Play Hard – The Sigstr Story

“So what’s it like working for Dan?” I blankly stared at the woman who just asked me that question. The […]

June 16, 2016

What We Learned About Account-Based Marketing from Dave Gerhardt @ Drift

What if your boss randomly called one day and told you to completely change the way you do your job. […]

June 14, 2016

An Intern’s Perspective on Account-Based Marketing

What is account-based marketing, anyway? Over the past month, I’ve had the incredible opportunity of interning at Terminus and diving […]

June 13, 2016

New Sigstr Features and Functionality

Our mission at Sigstr is to make marketers look amazing. We’re hard at work unlocking the incredible marketing ROI in […]

June 8, 2016

Life at a Tech Start-Up: Three Truths and One Lie

As someone who spent the first several years of her career working in a corporate cubicle, the idea of joining […]

June 7, 2016

#FlipMyFunnel Account-Based Marketing Pipeline Velocity & Customer Success

To start the day off on the right note, the #FlipMyFunnel Festival in Austin had two awesome sessions on account-based […]

June 2, 2016

Keenan – A Sales Guy – On Funnel Flipping with Account-Based Marketing

Prince. Madonna. Beyonce. Cher. Keenan. One of the most important celebrities whose star is rising in the B2B sales and […]

May 31, 2016

Top 10 Moments from the 2016 SiriusDecisions #SDSummit

I just returned from my first-ever SiriusDecisions #SDSummit in Nashville, and it absolutely blew me away. There was a ton of buzz […]

May 29, 2016

Building Account-Based Marketing: Interview with Nick Mehta

Nick Mehta knows what it takes to create and grow a new business category. Nick Mehta, CEO of Gainsight, knows […]