The latest from the go-to-market experts

Category: Sales

March 25, 2024

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family […]

March 18, 2024

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor […]

January 16, 2024

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to […]

July 14, 2021

The Elements of an Effective Prospecting Email

Emails, especially when we’re on the receiving end, can seem like throwaways. We scroll through quickly just to move them […]

September 24, 2019

How to Achieve Marketing & Sales Alignment to Build Brand Trust

This is a guest blog post from our friends at Sagefrog Marketing Group, a top ranked B2B marketing agency with […]

May 29, 2019

Bring Powerful Ad Targeting Into Every Salesloft Email

Terminus’ Salesloft integration keeps getting better and better! Now, you can leverage the power of Terminus’ ABM functionality in Salesloft […]

November 14, 2018

3 Easy Ways to Turn Sales Reps Into Micro-Marketers

This post is brought to you by our friends at Sendoso, the Engagement Delivery Platform. Source, send, and centralize direct mail, […]

May 23, 2018

Top Sales Development Trends from The SDR Wars

The sales development representative (SDR) role is arguably the most important job in sales. And according to The Bridge Group’s […]

May 8, 2018

4 Things Marketers Can Do to Support Account-Based Sales

This post was originally published on the ABM Leadership Alliance blog. Decision committees are on the rise and they’re only […]