Terminus + Groupon
Our dedication to fraud & brand safety, best-in-class ad tech partners and connected channels (CTV, contextual, retargeting, display, etc.) will provide Groupon with the most extensive and efficient b2b advertising solution on the market!
Compared to other ABM platforms:
+ 60% lower CPMs
+ 50% less ad fraud
+ More targeting options
+ Higher return on ad spend (ROAS)
Why Terminus?
- Best-in-class advertising with more targeting options, higher ROAS, lower CPMs, and less ad fraud.
- Power your Revenue Flywheel across acquisition, renewal, expansion, and up-sell.
- Engage buyers with distinctive multi-channel experiences, powered by first-party data.
- Scale with true ABM experts and playbooks to help you crawl, walk, and run.
With Terminus, we were able to see who in our target audience was researching our solution. Then, we could target the decision-makers at those accounts with relevant, personalized ads which helped us double our clickthrough rate and get more demos on the books.
Let Ad Experiences Work for Groupon
With more ways to reach your intended audience, Ad Experiences takes your marketing strategy to the next level. Check out the video to learn how Dow Jones achieved ROI with Terminus Ad Experiences.
Precision Targeting
Some of the most brilliant digital advertising experts in the world work at Terminus and can optimize your ad strategy across the most robust ad network in the industry.
Contextual Advertising
Display ads are even more powerful when shown on websites that relate to topics you care about. Use Terminus to focus your spend on websites that are contextually relevant to your business and see even better results.
Retargeting
Retargeting is built right into Terminus, making it easy for you to advertise more efficiently and increase click-through rates up to 10x.
Connected TV
Drive engagement on high intent channels with targeted advertising and visually stunning videos on supported streaming platforms like Hulu.
Audio Advertising
Two out of three people consume more audio content monthly than any other channel. Generate interest, drive search volume, and increase brand awareness with Audio ads.
LinkedIn Advertising
Leverage our direct integration with LinkedIn to create LinkedIn campaigns via Terminus. Target more companies and view campaigns performance alongside your additional campaigns directly in Terminus.
The ABM Buyer's Guide
We know that evaluating ABM platforms can be overwhelming for marketers. As marketers ourselves, we get it. To help Groupon in the process, we’ve put together this ABM Buyer’s Guide that outlines what to look for and which questions you might want to ask.
