People-first marketing: strategies to humanize your ABM approach
Discover the secrets to successful ABM with our exclusive 3-part webinar series. Each session dives deep into the tactical playbooks of leading marketing experts, offering you actionable insights to humanize your marketing approach and drive results.
Whether you’re at the top of the funnel, navigating the middle, or focusing on post-sale strategies, this series has you covered.
Why Attend
- Expert Insights: Gain exclusive access to the playbooks of top marketing professionals.
- Actionable Tactics: Walk away with practical strategies you can implement immediately.
- Human-Centric Approach: Learn how to enhance your ABM efforts by putting people first.
Showcase Your Expertise in Human-Centric Marketing
Register for all three sessions to earn your “People-First” ABM Certification and showcase your expertise in human-centric marketing strategies.
- October 17th at 12 pm ET: Events with Steph Pennell
- November 7th at 12 pm ET: Customer Marketing with Leslie
Barrett - December 12th at 12 pm ET: Demand Gen with Pete Lorenco
Part 1: Event Marketing - Middle of the Funnel Strategy
Guest Speaker: Steph Pennell, Founder, The Event Critic
Event time: October 17th at 12 pm ET
Dive into the techniques that drive prospects through the funnel, focusing on field and event marketing strategies that build trust and foster strong relationships.
Part 2: Customer Marketing - Post Sale Strategies
Guest Speaker: Leslie Barrett, Tipalti
Event time: November 7th at 12 pm ET
Explore the best practices for nurturing and expanding customer relationships post-sale, ensuring long-term satisfaction and loyalty.
Part 3: Demand Generation and Top of Funnel Strategy
Guest Speaker: Pete Lorenco, PathFactory
Event time: December 12th at 12 pm ET
Learn how to attract and engage potential customers effectively with proven top of funnel tactics prioritizing human connection and genuine engagement.
People-First ABM Certification
Complete the series and earn your “People-first ABM Certified” credential, showcasing your advanced understanding of human-centric marketing strategies.
Don’t miss out on this opportunity to transform your ABM strategy. Sign up now to secure your place in our 3-part masterclass series.
