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ABM Specialist

Description

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About Modern Hire

For global enterprises seeking to transform hiring experiences and business performance, Modern Hire’s intelligent hiring platform is the solution. Our technology helps recruiters and hiring managers quickly and expertly identify best-fit candidates and automate workflows with market-leading screening, interviewing and assessment technology.

We are innovators transforming hiring experiences around the globe. We believe in the power of science and data to create technologies that have a real impact – and we believe in getting it right. We are trusted by nearly half the Fortune 100 and more than 700 companies worldwide for seriously better hiring.

Join Us and Change Hiring. For Good.

About the Role:

We are looking for an Account-Based Marketing Specialist to join our Demand Generation team. In this role, you will closely with the Director of Global Demand Generation to help grow Modern Hire’s demand gen activities with a specific focus on Account-Based Marketing (ABM). This role will directly impact the marketing funnel and the sales pipeline, providing visibility for the role within the company and opportunities for growth.

Day-to-day you’ll:

  • Work with the demand generation team to develop and execute ABM initiatives to nurture qualified leads
  • Collaborate on marketing planning with a focus on customer segmentations and audience analysis
  • Conduct keyword research and build effective keyword/ campaign strategies
  • Work with Marketing team on landing page development, ad copy, and ABM automation initiatives
  • Collaborate with sales teams on new campaign ideas to ensure successful launch of ABM campaigns
  • Set up metrics, tracking and reporting systems for identified KPIs and marketing activities such as clicks, CTR, conversions, ROI, etc.
  • Develop and set up monthly reporting dashboards to share internally
  • Analyze campaign outcomes in detail, extracting insights for campaign optimizations and future strategy recommendations
  • Identify, research and test new demand generation strategies and tactics

If you can answer “yes” to the following, then we want you to apply!

  • Do you have at least two (2) years of B2B digital marketing experience?
  • Do you have experience working with account-based marketing programs and large account selling teams? (preferred)
  • Do you have experience in analyzing campaign results to inform business recommendations?
  • Are you able to write impactful B2B marketing copy?
  • Do you have experience with content management systems (WordPress)?
  • Are you able to thrive in a fast-paced, highly engaged environment?
  • Do you have experience using modern MarTech ABM and CRM tools such as SFDC, Marketo, 6sense and Terminus? (preferred)

What we offer:

At Modern Hire you’ll find a place that gives you an opportunity to grow as a professional but celebrates who you are as a person and the communities where we live. You’ll find support and a broad range of benefits including:

  • Competitive, comprehensive health and retirement benefits
  • Unlimited PTO and paid holidays
  • Professional development and growth opportunities
  • Remote-first, casual work environments
  • Flexible work schedules
  • Company-sponsored social and community events

Modern Hire is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, color, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Modern Hire is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

Date posted: May 19, 2022

Modern Hire

https://modernhire.com/

Marketing

2+ years