Fastest time to ROI
Better targeting, world-class intent data, and the ability to scale and report on campaigns give you the insights you need to boost performance and increase ROI. Did we mention Terminus has proven to deliver ROI faster than our competitors? We hang our hat on a fast path to value.
Check out G2’s Compare Reports, to find out why choosing Terminus is the best choice for ROI.
Terminus launches campaigns faster than the competition
Terminus was built by marketers, for marketers. Whatever your role, we have the tools and team to help you succeed, the data you need to prove it, and we can get more programs across the funnel running faster than our competitors. We are an extension of the Lionbridge team, to help ensure your campaigns are up quickly, and achieving the goals you’ve set for the program.
Based on G2’s Compare Reports, Terminus’ implementation time is 1 month faster than both of our main competitors.
Don’t take our word for it.
How to Sell ABM to Your Boss
Need to figure out how to articulate the impact of ABM to your boss? Are hard economic times putting your team back into a demand generation mindset? We put together a guide to help you have the conversation.
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Success at Every Stage
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Brand Awareness
“We were initially very focused on awareness campaigns, and as we build out more of that full-funnel approach, the awareness metrics we saw were really impressive. We were able to increase the number of activated accounts (meaning they’ve visited our website in the last 90 days) by 136%, which is way better than we expected. We set a really ambitious goal to get half of our target accounts active on our website and ended up getting 56% of them there.” – Head of Marketing, Array
Build Pipeline
“There were enterprise accounts that the team was trying to get in the pipeline for years. After just a few months of launching ABM, we had seven multi-million-dollar accounts in the funnel. When you look at the difference between traditional marketing and account-based marketing, I think the power of ABM speaks for itself.” – Emma Monro, Agency Found & Chosen, Experience.com
Accelerate Pipeline
“With Terminus, we’ve validated a 6x lift in pipeline, a 4x increase of opportunities, and a 33% increase in average deal size.” – Jen Leaver
Retain Customers
“We finally have a global solution for our customer data that enables us to implement a proactive digital experience for renewal and expansion without worrying about data quality and governance. The result is higher digital revenue growth and an improved NPS.” – Director, Digital CX Team
Expand Customers
“Autodesk is a large enterprise with 40+ product offerings. The ABM approach allows us to create customized, multi-channel marketing touch points that are targeted to key accounts to help our customers grow their businesses with the right Autodesk products and capabilities. We leverage ABM strategies and practices to closely align with our sales team on achieving major business goals, including breaking into new accounts as well as expansion, upsell, cross sell, and renewals.” – Jessie Wu, Head of Account-Based Marketing, Autodesk
Big Stats, Big Wins
How has Array done after their first year with Terminus targeting 250 accounts?
“Terminus allows us to easily create target account lists by tracking and aggregating first-party and third-party account intelligence data all in one place. Before Terminus, it was extremely difficult to create effective target account lists. Terminus saved us tons of hours manually compiling different data points across multiple platforms. The Terminus modules in Salesforce also make the data more meaningful and digestible. It helps our sales team quickly identify and prioritize accounts and contacts to target. Our sales team also has better insights into customer behaviors and can tailor their outreach based on interests.”