Fastest time to ROI
Better targeting, world-class intent data, and the ability to scale and report on campaigns give you the insight you need to boost performance and increase ROI. Did we mention Terminus has proven to deliver ROI faster than our competitors? We hang our hat on a fast path to value.
According to G2’s Compare Reports, there is a potential [COMPANY NAME] wouldn’t see ROI until March 2024 if you go with a competitor.
Terminus launches campaigns faster than the competition
Terminus was built by marketers, for marketers. Whatever your role, we have the tools and team to help you succeed, the data you need to prove it, and we can get more programs across the funnel running faster than our competitors. We would be an extension of the [COMPANY NAME] team, helping to ensure your campaigns are up quickly, and achieving the goals you’ve set for the program.
Based on G2’s Compare Reports, Terminus’ implementation time is 1 month faster than both of our main competitors.
Don’t take our word for it.
We’re more than just a platform.
We’re the only ABM platform with a full service team. Need help fixing or enhancing your CRM data? Our data services team has your back. Need help designing ads that catch your buyer’s eyes? Our in-house creative team has created thousands of ads that get results. We support teams of all needs and sizes, from strategy to tactical execution.
Reporting has never been easier.
Measure your multi-channel ABM program alongside the rest of your marketing strategy to showcase how your team is directly impacting pipeline and revenue. From board-level dashboards to campaign-specific reporting, Terminus Measurement Studio helps you measure and improve your entire strategy.
Solving revenue gaps as a team
No single team can single-handedly close your revenue gap. But alignment between sales, marketing, customer experience, and operations will. When you combine your go-to-market team with our expertise on moving the needle around the entire revenue flywheel, you’ll find your business optimizing GTM at every stage with precision.
The right intent data at the right time
With so many different types of intent, it’s important not to create too much noise for marketing and sales. While intent keywords show keyword interaction, they don’t take context into consideration. It’s been proven time and time again that keyword intent alone leads to a lower-quality signal, and wasted marketing and sales resources.
Bombora’s topic-based intent, however, ensures that you’re only seeing accounts that are showing meaningful intent signals of the highest quality. It’s the difference between a buyer searching one keyword and a buyer doing meaningful research on relevant websites across a more comprehensive list of topics. Only one of these gives you the full picture.
We bring together first-party data like web engagement along with third-party data from Bombora intent signals so that you’ll know when your key ICP accounts are ready to buy.
How to Sell ABM to Your Boss
Need to figure out how to articulate the impact of ABM to your boss? Are hard economic times putting your team back into a demand generation mindset? We put together a guide to help you have the conversation.
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Success at Every Stage
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
“We were initially very focused on awareness campaigns, and as we build out more of that full-funnel approach, the awareness metrics we saw were really impressive. We were able to increase the number of activated accounts (meaning they’ve visited our website in the last 90 days) by 136%, which is way better than we expected. We set a really ambitious goal to get half of our target accounts active on our website and ended up getting 56% of them there.” – Head of Marketing, Array
“There were enterprise accounts that the team was trying to get in the pipeline for years. After just a few months of launching ABM, we had seven multi-million-dollar accounts in the funnel. When you look at the difference between traditional marketing and account-based marketing, I think the power of ABM speaks for itself.” – Emma Monro, Agency Found & Chosen, Experience.com
“With Terminus, we’ve validated a 6x lift in pipeline, a 4x increase of opportunities, and a 33% increase in average deal size.” – Jen Leaver
“We finally have a global solution for our customer data that enables us to implement a proactive digital experience for renewal and expansion without worrying about data quality and governance. The result is higher digital revenue growth and an improved NPS.” – Director, Digital CX Team
“Autodesk is a large enterprise with 40+ product offerings. The ABM approach allows us to create customized, multi-channel marketing touch points that are targeted to key accounts to help our customers grow their businesses with the right Autodesk products and capabilities. We leverage ABM strategies and practices to closely align with our sales team on achieving major business goals, including breaking into new accounts as well as expansion, upsell, cross sell, and renewals.” – Jessie Wu, Head of Account-Based Marketing, Autodesk
“Terminus allows us to easily create target account lists by tracking and aggregating first-party and third-party account intelligence data all in one place. Before Terminus, it was extremely difficult to create effective target account lists. Terminus saved us tons of hours manually compiling different data points across multiple platforms. The Terminus modules in Salesforce also make the data more meaningful and digestible. It helps our sales team quickly identify and prioritize accounts and contacts to target. Our sales team also has better insights into customer behaviors and can tailor their outreach based on interests.”