Measurement Studio
A robust attribution suite that measures how your marketing and sales teams generate revenue
Measure your multi-channel ABM program alongside the rest of your marketing strategy to show how your team is impacting pipeline and revenue. From board-level dashboards all the way down to campaign-specific reporting, Terminus Measurement Studio helps you measure and improve your entire strategy.
Insights for the Whole Team
Use data to inform your marketing strategy and improve results. Leverage persona-based dashboards and reports to understand which campaigns and channels are driving results.
360º View of the Revenue Journey
The buyer’s journey looks different for every one of your customers. Terminus’ Opportunity Insights shows the entire story of how your marketing efforts generated new revenue in vivid detail. From content downloads to ad clicks to sales emails, every detail is there to inform your future marketing and sales strategy.
Multi-Touch Digital and Revenue Attribution
Connect Terminus to CRM & marketing automation data to create customizable first, last, and multi-touch attribution reports. Terminus doesn’t just measure your ABM program, it measures your entire marketing and sales strategy.
Measure and Drive the Success of Your ABM Program
The Terminus Data Studio puts all the data you need at your fingertips. Use these insights to drive and deliver real results.
Whether it’s through Advertising, Chat, Email, or Web Experiences, being able to collect all of this data and harness it together in one platform allows you to build more comprehensive and strategic Account-Based Marketing motions.
We’ve seen great customer engagement and amazing ROI. In one of our first efforts with Terminus, we drove $34 in closed revenue and $45 in pipeline for every dollar spent.
Terminus has allowed us to get smarter about targeting people and accounts, planning campaigns, and measuring results.
When it was time to report results to the leadership team, it was an entirely different conversation than in years past where there was just confusion and disappointment. We used the data in Terminus’ Trending Scorecard to showcase the full-funnel impact of our ABM program with the leadership team by looking at performance between our active campaign groups versus control groups.
CMO Dashboard
Terminus boils down your most important marketing and revenue metrics into a single dashboard that gives executives easy, at-a-glance performance reporting. Prepping for your board meeting just got so much easier.
Campaign Analytics
Measure every campaign, program, and channel to see how they’re performing in concert. With all your analytics in one place, you can holistically optimize your entire sales and marketing strategy.
Customizable Reporting
Terminus turns the incredible amounts of reporting data your marketing program generates into easy to understand reports that you can use to take action. Our reports are endlessly customizable to show you as much, or as little, as you need.
Terminus APIs
Augment Terminus metrics with other martech data points for broader stakeholder visibility. Navigate to the Terminus Developer Portal to learn how you can customize your connection to Terminus.
