April 8, 2019
Sales 3.0: How to Survive and Thrive in the New Landscape
This post is based on a podcast with Barbara Weaver Smith. If you’d like to listen to more #FlipMyFunnel Podcast […]
April 3, 2019
Sigstr Product Update: April 2019
Spring has officially arrived and so have new Sigstr features! We’re excited to announce several advanced analytics offerings, an integration […]
March 21, 2019
How to Run Dynamic Account-Based Programs
How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs, and […]
March 19, 2019
When do you need a Chief Evangelist?
This post is based on a podcast with Dan Steinman. If you’d like to listen to more #FlipMyFunnel Podcast episodes, you […]
February 22, 2019
Account-Level Firmographics, Now Automatically in Account Hub
Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But starting […]
February 21, 2019
3 Approaches to Building and Targeting ABM Campaigns
Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can result […]
February 20, 2019
What is account based marketing (ABM)?
Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the highest […]
February 7, 2019
What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter?
The role meaningful engagement plays in your account-based marketing (ABM) campaigns can’t be overstated. In fact, it enables your marketing […]
January 2, 2019
Sigstr’s 2018 Year in Review
2018 was a monumental year for Sigstr full of team growth, customer milestones, and margaritas (lots of margaritas). Tequila aside, […]
