March 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor […]
March 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that […]
January 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to […]
November 20, 2023
Unlocking ABM’s Financial Potential: A CFO’s Guide
In today’s economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering […]
October 3, 2023
5 Fresh Social Media Tactics to Boost Your ABM Strategy
In an era where B2B brands leverage social media and account-based marketing (ABM) to revolutionize sales outcomes, many still miss […]
September 5, 2023
Three Ways to Leverage AI for ABM Strategies
For B2B marketers, executing an effective account-based marketing strategy has historically been an uphill battle fraught with roadblocks. I’m a […]
August 15, 2023
Engineered Serendipity: Marketing and Sales Alignment made easy
Recently, my friend Sam moved to a home near the Indianapolis airport. When I was helping her move, I was […]
August 9, 2023
Webinar Recap: How Savvy Marketers Get CFO Buy-In
Securing financial approval for marketing strategies is often a significant hurdle for marketing professionals. This challenge was the focus of […]
April 6, 2023
How ABM Programs Can Breathe New Life Into Your CRM
Let’s talk about your CRM platform. It’s the #1 tool for your go-to-market team to build pipeline and drive revenue, […]
