Case Study: 5 Ways Account-Based Marketing Helped SalesLoft Grow 2000%

I had the honor of joining Kyle Porter, CEO of SalesLoft, at SiriusDecisions Summit 2015 for a case study on how his company implemented account-based marketing strategies that ultimately contributed to an astounding 2000% growth rate in 2014.

As usual, Kyle’s presentation was nothing short of amazing. He explained in detail how he and his team at SalesLoft used five key account-base marketing strategies to boost revenue exponentially. Here are the use cases he shared:

  1. Pre-event marketing to attendees
  2. Running digital ads to support outbound prospecting
  3. Running ads to nurture open opportunities
  4. Partner advertising
  5. Client retention

You can view the entire slide deck from the event here.