Day three at the SiriusDecisions Summit 2015 was all about diving deep into various demand generation concepts, including my favorite: account-based marketing. There were a lot of great stats and takeaways presented, and I’m so happy Twitter exists to document them all! Check out my favorites below:
Transactional vs Strategic decision makers – is this the same as Buyers vs Customers? #SDSummit pic.twitter.com/v3lSwYZL6n
— Sammi Marks (@SammiMarks) May 14, 2015
71% of b2b purchases are based on customer experience. But 67% of marketers in this room only focus on new business. Disconnect! #SDSummit
— Jim Williams (@jimcwilliams) May 14, 2015
When #customerexperience is bad, it kills your #buyerjourney #SDSummit pic.twitter.com/W7xvWbvCD2
— Ken Whyte (@KWhyte_Quarry) May 14, 2015
Use a word cloud algorithm weight for next gen demand generation lead scoring @siriusdecisions #SDSummit pic.twitter.com/LTjpQCUBvc
— Cindy Lu (@dawnorchid) May 14, 2015
@mimdeoca says nurture is a living and breathing thing. You need to continue to test and optimize. #SDSummit pic.twitter.com/t4qTinNEHP
— Greg Forrest (@gregforrest) May 14, 2015
Build testing into your advanced demand gen outside the (in)box @siriusdecisions #SDSummit pic.twitter.com/bjwYspTgfv
— Cindy Lu (@dawnorchid) May 14, 2015
Stay Focused by helping your teams avoid SOS. (Shiny Object Syndrome). #SDSummit #SOSkills pic.twitter.com/crLd9yDDk3
— Joe levin (@joe_levin) May 14, 2015
Critical first step in setting up your #B2B account #marketing program: prioritize your accounts. Not just any accounts. #SDSummit
— Debbie_S (@debindc) May 14, 2015
Awesome to see Adobe's Strategic Accounts Program shared as an advanced ex of superior ABM & CX. Go Robin! #SDSummit pic.twitter.com/3mUbXQtcAT
— Marissa Dacay (@mdacay) May 14, 2015
Only 3% of #SDSummit attendees expect personas to impact #innovation in the coming year. Ouch. #SadTrombone @L2R_Guy @patmcanally
— Jeff Lash (he/him) (@jefflash) May 14, 2015
77% of b2b marketing orgs plan to increase marketing technology spend. #SDSummit
— Cheri Hulse (@Cheri29) May 14, 2015
Three instant reactions to SiriusDecisions’ new buyer’s journey findings https://t.co/CLG4CatRih #SDSummit pic.twitter.com/e1ZeWwFWKh
— PitchMaps (@PitchMaps) May 14, 2015
Here's what $17.5M (int. + ext. costs) gets enterprise #B2B marketers when investing in content #SDSummit pic.twitter.com/aTcH2pd2l5
— Richard Hill (@RHsays) May 14, 2015
The future of communities will hinge on advocacy #advocatemkt #SDSummit pic.twitter.com/TbQEkvrZnh
— Jim Williams (@jimcwilliams) May 14, 2015
The night capped off with a fantastic Titanium Block Party hosted by 6sense, Brainshark, InsideView, Lattice, Savo, Seismic, and Televerde.
Terminator is getting ready for the @siriusdecisions Titanium Block Party at #SDSummit — Who's excited? pic.twitter.com/gBc4DE3Ucd
— Terminus (@Terminus) May 14, 2015
HERE WE GO #BlockParty #SDSummit pic.twitter.com/IBJ0uA4ufr
— Laura Vogel (@laurahvogel) May 14, 2015
And to round out this recap… here are a few of my favorite random tweets from day three:
New drinking game at #sdsummit. Drink when you hear the word “framework.” Ambulances are standing by.
— Jim Williams (@jimcwilliams) May 14, 2015
Loving the fact that that I've hit 25 pages of notes from #SDSummit. The next few weeks is going to be busy busy. #theorytopractice
— Lauren Pettiglio (@lpettiglio) May 14, 2015
What was your biggest takeaway from day three of the summit? Tell me in the comments below!
Want more SiriusDecisions Summit 2015? Don’t forget to read our day one recap and our day two recap!
