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Why Terminus
Why Terminus?

You can’t afford to miss your pipeline targets, much less revenue goals.

Identify and align on your next best customers, prioritize in-market accounts, and execute in the most native channels – including the industry’s highest-rated B2B advertising tool.

And do it with proven playbooks and expert guidance for every stage of your revenue flywheel.
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Why Terminus?

Customer Experience
We understand your challenges and have the expertise to help solve them.

Professional Services
ABM expertise on strategy, execution, digital media, and creative.

Data Services
We make your data accurate, reliable, and actionable.
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How CINC Systems Scaled ABM to Drive 111% Increase in Deal Value

The journey from a startup to a market leader is filled with strategic choices, and CINC Systems has shown a […]

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The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that […]

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Solutions
Who We Help

Revenue Teams

CRO

CMO

Revenue Marketing

Customer Marketing

Business Development

Digital Marketing

Customer Success

RevOps

How We Help

Create Awareness
Build targeted, early stage engagement with your best-fit accounts.

Build Pipeline
Prioritize in-market buyers and turn them into sales opportunities.

Accelerate Pipeline
Engage buying committees to close more revenue faster.

Retain Customers
Stay ahead of competitive intent and retain your hard won customers.

Expand Customers
Create cross-sell and upsell revenue from high-potential customers.
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The Total Economic Impact™ of Terminus from Forrester Consulting

Key Benefits from Participating Terminus Customers: 313% ROI over three years 40% reduction in cost per targeted account 60% more […]

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Engineered Serendipity: Marketing and Sales Alignment made easy

Recently, my friend Sam moved to a home near the Indianapolis airport. When I was helping her move, I was […]

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Platform
Core Platform

Platform Overview
Identify, prioritize and engage best fit accounts.

Prospect Engine
Discover unknown, best-fit accounts and contacts.

Data Studio
Target and segment your ICP with firmographic, intent, and more.

Measurement Studio
Measure and optimize pipeline and revenue outcomes.

GTM Insights
Make account insights actionable for Sales and CS.

Native Channels

Ad Experiences
Drive higher ROAS with leading account-based and programmatic ads.

Conversational Marketing
Convert website visitors with our native chatbot and live chat.

Email Signature Marketing
Turn every employee email into a targeted marketing channel.

Web Personalization
Personalize on page and pop-up web content for any target segment.

Intent Data
Prioritize and contextualize outreach based on in-market signals.

Integrations
Integrate with key GTM channels, tools, and data.

Security
Top-notch data privacy and security are built-in.
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Unlocking ABM’s Financial Potential: A CFO’s Guide

In today’s economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering […]

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Resources
Resource Hub
Get the latest ABM resources to help propel your go-to-market strategy.

Past Webinars
View Terminus webinars on-demand.

Terminus Blog
The latest from the go-to-market experts.

Customer Stories
Find out how our customers are driving value with Terminus.
About
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August 9, 2015

7 Easy Ways to Measure and Optimize Your Account-Based Marketing Campaigns

If you’ve been reading our blog, then by now you’ve learned about the history of ABM, the benefits of aligning your […]

The latest from the go-to-market experts

August 9, 2015

7 Easy Ways to Measure and Optimize Your Account-Based Marketing Campaigns