Frawley brings three decades of operating and leadership experience for technology companies
ATLANTA (August 29, 2023) – Terminus, a leading account centric platform for revenue growth, today announced the appointment of Andrew Frawley as Chief Executive Officer (CEO) and President. Frawley is a recognized technology executive and seasoned board member with more than three decades of leadership and operating experience driving the growth of innovative companies within the marketing services, enterprise software, SaaS, and professional services sectors.
Frawley has led multiple data-driven organizations including V12, Epsilon, Marketing Evolution, and ClickSquared, where he helped businesses leverage insights, technology, and analytics to achieve growth and deliver customer success. Frawley previously founded Exchange Applications, a leader in CRM and analytics solutions, and led the company through a successful IPO and eight consecutive profitable quarters as a public company during his tenure.
“As a highly successful and seasoned CEO in data and marketing technology, Andy is an incredible addition to Terminus,” said Derek Schoettle, Growth Partner at Great Hill Partners and Terminus board member. “His operating style and deep expertise in scaling leading marketing and analytics brands is well-matched for the company and the needs of its customers. I cannot think of anyone better suited to propel Terminus forward and help it achieve its full potential.”
“It is a highlight of my career to join a company like Terminus,” said Andrew Frawley, Terminus CEO and President. “I admire the company’s vision and commitment to building an account centric platform to drive sustainable revenue growth for our customers, particularly in today’s market where sales and marketing teams are under more pressure than ever.”
Frawley added, “At a time when many organizations have experienced an R&D slowdown, Terminus has accelerated the pace of product development and we are only just beginning. Today’s landscape presents a tremendous opportunity for us to deliver even more transformative products and capabilities to our customers and build a market-leading position as we seize the many growth opportunities ahead.”
Over the last six months, Terminus has released several new product features and improved capabilities including:
- Terminus Prospect Engine, intelligent data uncovering previously unknown, high-quality accounts and contacts showing in-market buying signals.
- Expanded CRM integration for HubSpot, enabling access to Terminus advertising metrics, website activity, and other crucial account-level intelligence in a single, powerful location: HubSpot CRM.
- Engagement Funnel, which provides a comprehensive view of the full customer journey, from Intent through Closed Won.
- Priority Ad Groups, enhancing segmentation and market-leading B2B advertising capabilities for improved advertising performance and budget effectiveness.
Terminus is backed by Great Hill Partners, a leading private equity firm that invests in high-growth, disruptive companies.
For more information about how Terminus helps go-to-market teams drive meaningful revenue impact, visit Terminus.com.
Terminus is a leading account centric platform for revenue growth. Our mission is to empower go-to-market teams to drive revenue impact for a sustainable growth advantage. 1000+ customers have turned marketing into a growth engine with our industry-leading first-party data, B2B advertising, and multi-channel engagement platform. Terminus is proud to be a G2 leader in ABM for 20 consecutive quarters. Visit terminus.com to learn more or connect with us on LinkedIn.