The TL;DR of the Terminus ABM Certification Course

“Welcome to your third week at Terminus, Molly! Why don’t you go ahead and take our new Account-Based Strategy: Fundamentals course. You’ll do great.”

Ummmm. OMG. *exhales and sharpens pencil*

Spoiler alert: I took the course, crushed it, and had a good time learning from some of the best in the business. Whether you’re ABM curious—or a total wizard across all of your engagement channels—I’m here to tell you that you’re missing out if you don’t get yourself ABM certified.

As an industry leader in account-based marketing, it only made sense for Terminus to educate the B2B marketing community. And since Terminus isn’t short on subject-matter experts, the wheels started turning on how to put together a killer course that was designed to help you understand how to get started, grow your efforts, or level up in big ways.

Do any of these sound like you?

I’m new to my team and want to understand and evaluate the benefits of ABM.

We’ve got your back. This course will be everything you dreamt of and more. Did you know that 94% of today’s revenue teams have an ABM strategy in place or are planning to implement one? That’s good company.

I’m working hard to be my team’s hero—help me bring a new ABM program to life.

Your executive team might be interested to know that 85% of marketers that are measuring ROI say that ABM outperforms other marketing investments, while 72% have reported an uplift in revenue growth. That’ll put a smile on everyone’s faces.

I’m ready to launch a new ABM program and I’m overwhelmed by how to start.

You’re not alone. And it’s no secret that aligning sales and marketing can be a challenge. But it’s hard to argue that teams with sales and marketing reading from the same playbook see 36% higher retention rates and 38% higher sales win rates. We’ve done the heavy lifting to help you get your ducks (and strategy) in a row.

I want to up my company’s ABM strategy game and watch it continue to grow.

It’s all about connection. We know that B2B marketers need new tools and strategies to deliver connected experiences to target accounts. It’s what we think about all day. We’ll help you identify, reach and engage your ideal accounts—across multiple channels—with the right messaging at the right time.

I’m up and running, but I’m ready to fire on all cylinders and blow my company away.

Whether you want to grow your brand awareness, create more opportunities, accelerate your pipeline, increase customer retention, or expand what you’re currently doing, we’ve broken it down how to put your plans into action.

Not only does this certification course focus on the principles of an account-based strategy, but it also hooks you up with tactical, real-life recommendations and examples for running ABM campaigns wherever you are in your marketing journey. This course has done so much of the heavy lifting for you, that you’ll finish it with marching orders and the outline of a strategy for next steps.

Full disclosure: I am new to the industry and I have never run a real ABM campaign. However, I was sure that this course would be the path of least resistance to get myself up to speed on just what Terminus can do to turn clients into rockstars. And it blew me away.

What you’ll get is five lessons taught by the best there is, a timed multiple-choice test, a certificate of completion and a shiny new badge for your LinkedIn profile. And it’s free! Whether you’re a customer, partner or just somehow who has big B2B strategies on your radar, this course will help you level up.

TL;DR: Take the course. Be an ABM rockstar. Thank us later.

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