Thank you to everyone who participated in the first #FlipMyFunnel Tweet Chat of the year!
With the #FlipMyFunnel Virtual Engagement Bootcamp only a week away, we thought it would be helpful to foster a Twitter discussion around the upcoming event. The tweet chat was incredible and held many great insights on the topics of #engagement, #ABM, and #community!
Check out the top moments and insights below!
Q1: What’s your favorite way to engage accounts? #FlipMyFunnel pic.twitter.com/HIQMjl2wgI
— #FlipMyFunnel (@FlipMyFunnel) April 20, 2017
A1: Direct Mail has worked well for us! We’ve been sending out cookies from a local SF bakery with sweet success! #FlipMyFunnel https://t.co/HTkYU8rSYc
— BrightFunnel (@BrightFunnel) April 20, 2017
@FlipMyFunnel A1: Direct mail & well-personalized emails as best to drive initial engagement, in-person events for relationship building #FlipMyFunnel
— Julia Stead (@JuliaStead) April 20, 2017
@FlipMyFunnel A1. We prefer to engage w/ high value, actionable insights. Give them something special they can use right now. #FlipMyFunnel
— LeadMD (@myleadmd) April 20, 2017
@FlipMyFunnel A1: #FlipMyFunnel is all about engaging accounts on the channel where they are most active, and on the buyer’s terms! #ABM
— Sangram Vajre (@sangramvajre) April 20, 2017
Q2: Do you think #engagement is the most important stage of the funnel? Why or why not? #FlipMyFunnel pic.twitter.com/X3UgODAZj5
— #FlipMyFunnel (@FlipMyFunnel) April 20, 2017
A2: Engagement is the holy grail. It’s where you truly get the attention of your key decision-makers and drive revenue. #FlipMyFunnel https://t.co/1iaoCvcu0r
— Nikki Nixon (@techmarketeratl) April 20, 2017
@FlipMyFunnel A2: Engagement is crucial, but you can’t engage who you can’t find! Identification & engagement are equally important stages of the funnel.
— Terminus (@Terminus) April 20, 2017
A2: thinking of engagement only as a stage is dangerous proposition. #FlipMyFunnel
— Daniel Gaugler (@dgaugler) April 20, 2017
@FlipMyFunnel A2: #engagement is not just the foundation of #ABM, it’s the walls and the roof too. #FlipMyFunnel
— PFL (@PFLcom) April 20, 2017
@FlipMyFunnel A2: Now I might be a bit biased ?but all the stages of #FlipMyFunnel are important. Engagement is the make-or-break of success w/ #ABM
— Sangram Vajre (@sangramvajre) April 20, 2017
Q3: How have you seen #ABM #engagement strategies fail? #FlipMyFunnel pic.twitter.com/0FRauC3d3a
— #FlipMyFunnel (@FlipMyFunnel) April 20, 2017
@FlipMyFunnel A3: Aw, man! I’ve heard #ABM horror stories of #engagement going wrong w/ lack of personalization in content #FlipMyFunnel #B2B #tweetchat
— Sangram Vajre (@sangramvajre) April 20, 2017
A3: Not knowing your customer. Sending a vegetarian beef jerky! #Fail #FlipMyFunnel
— Daniel Gaugler (@dgaugler) April 20, 2017
A3: Focusing on lead-based metrics when measuring engagement despite taking an account-based approach #FlipMyFunnel #ABM
— Terminus (@Terminus) April 20, 2017
@FlipMyFunnel A3: Wrong/vague/confusing messaging, bad contact data. #FlipMyFunnel
— Julia Stead (@JuliaStead) April 20, 2017
Q4: How have you seen #ABM #engagement strategies succeed? #FlipMyFunnel pic.twitter.com/NbCdIzmzzN
— #FlipMyFunnel (@FlipMyFunnel) April 20, 2017
A4: One-to-one messaging & custom content are great ways to not just engage accounts but to start a relationship with them. #FlipMyFunnel
— Terminus (@Terminus) April 20, 2017
@FlipMyFunnel A4.b B2B/B2C–it’s always about a real person. When we show them we care about them, it’s powerful beyond measure. #BOOM #FlipMyFunnel
— LeadMD (@myleadmd) April 20, 2017
@FlipMyFunnel Orchestrated experiences with marketing and sales outreach. #FlipMyFunnel
— Daniel Gaugler (@dgaugler) April 20, 2017
@FlipMyFunnel A4: our direct mail campaign w/ @PFLcom sending copies of my book #ABM for Dummies to @Terminus sales oops. Thanks @dgaugler! #FlipMyFunnel pic.twitter.com/6PWFMUp7bP
— Sangram Vajre (@sangramvajre) April 20, 2017
Q5: Why do you think a community like #FlipMyFunnel is necessary? pic.twitter.com/xx6p14csAP
— #FlipMyFunnel (@FlipMyFunnel) April 20, 2017
@FlipMyFunnel A5. Community is everything. It’s a sounding board for what works, when, where, & why. It’s good to have smart friends. #FlipMyFunnel
— LeadMD (@myleadmd) April 20, 2017
@FlipMyFunnel A5: We learn and innovate faster together! #FlipMyFunnel
— Daniel Gaugler (@dgaugler) April 20, 2017
@FlipMyFunnel A5: Bc #FlipMyFunnel peeps are #awesome! Sharing what works – and what doesn’t – is key.
— PFL (@PFLcom) April 20, 2017
Last question – Q6: What’s the most valuable #ABM or #ABS tip you received? #FlipMyFunnel pic.twitter.com/9bnWUpL8aP
— #FlipMyFunnel (@FlipMyFunnel) April 20, 2017
A6: You don’t need to do away with leads completely to get started with #ABM. #FlipMyFunnel https://t.co/czGXDRO7Ds
— Shauna Ward (@wardshn) April 20, 2017
A6: Be personal. Your target accounts will love you for it when you engage on their terms. #FlipMyFunnel https://t.co/6kpneyfyCY
— Nikki Nixon (@techmarketeratl) April 20, 2017
@FlipMyFunnel A6: Shoutout to @jill_rowley here because #ABM & #ABS at its core is social selling! #FlipMyFunnel #tweetchat
— Sangram Vajre (@sangramvajre) April 20, 2017
#FlipMyFunnel Tweet Chats are back, and as you can see from the above tweets they are better than ever! To gain more insights on how to engage your prospects, reach the decision-makers, and figure out the channels they’ll market through, check out the #FlipMyFunnel Virtual Bootcamp on May 3rd! (P.S. It’s FREE.)
