FlipMyFunnel Post

Community Chat on Account Targeting – #FlipMyFunnel Tweet Chat (3/7)

Thank you, everyone, for joining us yesterday for the #FlipMyFunnel Tweet Chat “Account Targeting”.

A huge shout-out to our amazing guest-hosts Malachi Threadgill, Masergy, and Amanda Lemmers, Veeam, who joined host Sangram Vajre, Terminus, in a lively discussion on what it takes to find and deliver the best fit accounts to your sales team.

Top Tweets for the Chat:

Q2: Who (what team) is responsible within the organization for identifying target accounts?  #FlipMyFunnel

What we learned from the #FlipMyFunnel Community:  Creating a Target List is definitely a “TEAM Sport”!

Take a listen to how your peers are creating Account-Based Marketing strategies at their company, subscribe and listen to the #FlipMyFunnel podcast.

Episode 259:  How Thomson Reuters uses these 5 strategies to run their ABM program at scale w/Jillian Gartner

Just give it a shot. You don’t have to retool your entire marketing campaign. Maybe choose 5 accounts. Be willing to try something that may not even be repeatable, such as a 1-to-1 campaign just to understand the power of ABM. — Jillian E. Gartner

Join us next month for another engaging #FlipMyFunnel Tweet Chat