Day two at SiriusDecisions Summit 2015 was all about analyst sessions, and there was a great deal of helpful knowledge shared regarding helpful product, marketing, and sales frameworks. Check out some of my favorites moments of the day below:
Sustaining alignment takes serious work. But it can become a competitive advantage. #SDSummit pic.twitter.com/099D4KdBZM
— Jonathan Palay (@jonathanpalay) May 13, 2015
Packed house at #SDSummit! Good reminders about agility and alignment pic.twitter.com/c4tCwf0YKt
— Heidi Bullock (@HeidiBullock) May 13, 2015
@LazGonzalez #SDSummit Lack of sales/channel execution is reported as the highest inhibitors to growth http://t.co/ImTxe4Ynck
— greggm (@greggmaykish) May 13, 2015
Channel marketing & sales has a new model. @mariachien explains it at #SDSummit pic.twitter.com/vRkRuG9THt
— Jim Ninivaggi (@JNinivaggi) May 13, 2015
Change not easy but worth it:"If it was same thing we'd been doing, it wasn't going to drive change we needed" @ChandraDuFrene #SDSummit
— Megan Heuer (@megheuer) May 13, 2015
https://twitter.com/OracleMktgCloud/status/598577416022282240
@jayfamico @siriusdecisions – analytics is shifting from reporting & lead scoring to tactics and execution #SDSummit pic.twitter.com/8AOerzdSaU
— J.J. Kardwell (@jjkardwell) May 13, 2015
New sales tech: contract management, #data capture, pricing analytics & engagement analytics #SDSummit @JayFamico pic.twitter.com/6uDkTGQp70
— Stop Yelling (@Synthio_) May 13, 2015
#Marketing You can buy all the technology – without strategy first & tech used to enable- no productivity #SDSummit pic.twitter.com/wmuejzKojK
— Stop Yelling (@Synthio_) May 13, 2015
You have to understand clients needs wants & how they like to be communicated to. Use tech to help! #SDSummit pic.twitter.com/Kq0ViyQdUR
— Uptempo (@we_are_uptempo) May 13, 2015
And 45% of #SDSummit audience says their organizations has not created competency maps for key sales, marketing, and product functions
— Sarah LeMien (@SarahLeMien) May 13, 2015
Pretending #data matters. LOL- love this. #sdsummit pic.twitter.com/jlEnFTHkoM
— Debbie_S (@debindc) May 13, 2015
@tjaros kicks off the afternoon sessions by introducing the SiriusDecisions Incentive Framework #SDSummit pic.twitter.com/xv8M6t0vHz
— Erica Turnlund Schuelke (@EricaTSchuelke) May 13, 2015
Great session on how compensation effects the lead process. #SDSummit #televerde pic.twitter.com/XfbfwAHHMC
— Justin Vogel (@just_vogel) May 13, 2015
I love this meme about skill development. Training is a crucial part of every B2B company!
To sum up the thoughts of @tjaros (and @SD_eLearning) at #SDSummit on investing in skill development for marketers pic.twitter.com/mXlAkc3P1U
— Jeff Lash (he/him) (@jefflash) May 13, 2015
I hear so many people say 'I hate cold calling.' I don't get it. #coldcalling is fun when you're good at. #SDSummit pic.twitter.com/uvZAboqBIR
— Steve Richard (@srichardv) May 13, 2015
And the night was capped off with the ROI Gala and musical guest, Neon Trees! The event was a blast, and the lighting definitely matched the band’s name.
#sdsummit pic.twitter.com/E5zD2yv4uk
— John Meyer (@JohndMeyer) May 14, 2015
What was your favorite part of day two? Drop me a line in the comments below!
Want more SiriusDecisions Summit 2015? Don’t forget to read our day one recap and our day three recap!
