The underlying concept of #FlipMyFunnel is challenging the status quo and we approach every event we do with that in mind. The #FlipMyFunnel Virtual Summit was certainly no exception.
We’ve attended many virtual events where the user experience was not spectacular and the interface looked like it was something from the 90s era. We also felt that attendees should be able to watch any session at any time throughout the day, which is something most virtual event platforms do not allow.
Simply put, we knew there was a better way to put on a virtual event and we set our minds to making it happen.
Cue #FlipMyFunnelVirtual Summit…
We built our own site and embedded videos from every session at the #FlipMyFunnel Conference. We made them available for attendees to view whenever they wanted throughout the day.
Check out our favorite attendee tweets:
https://twitter.com/mattbenati/status/639045290058715137
#FlipMyFunnel all day today! Half way through @sangramvajre's intros and I already have so many ideas…
— Alex Mastrianni (@A_Leo) September 2, 2015
@Terminus "Now is the best time ever to be a marketer" ~ @sangramvajre I couldn't agree more. #FlipMyFunnel #B2B https://t.co/XRARhjeouj
— Lauren Patrick (@Pretty_Southern) September 2, 2015
Enjoying #FlipMyFunnel sessions. Moments matter, we as #eventprofs should know this best. Loved the sneaker store example! #marketing
— Megan Herrity (@meganherrity) September 2, 2015
https://twitter.com/mobilityladyb/status/639150529277489152
4 Social Selling R's from @jill_rowley: use social to do Research to be Relevant to build Relationships that build Revenue #flipmyfunnel
— Casey Corrigan (@caseyncorrigan) September 2, 2015
Just watched @jill_rowley speak at #FlipMyFunnel and KILL it! What great info on art of #SocialSelling & how not to be #SocialStupid
— Blueprint (@WhyBlueprint) September 2, 2015
But we didn’t stop there on our mission to challenge the status quo of virtual events.
We wanted attendees to be engaged on social and even in small gatherings. We accomplished this in two ways: Viewing Parties and Tweet Chats
Our friends at A. N. Deringer in Vermont and Lytics in Portland were treated to a lunch of pizza and wings for their viewing parties.
#FlipMyFunnel – Thanks for the lunch! and the awesome content.
— A.N. Deringer, Inc. (@anderinger) September 2, 2015
#flipmyfunnel viewing party from @lyticsio in PDX. Thanks @sangramvajre @jill_rowley @kyleporter for great content pic.twitter.com/F7bPMx3Irf
— Casey Corrigan (@caseyncorrigan) September 2, 2015
And even Team Terminus got in on the action with our hometown favorite, Chick Fil A…
We are kicking off our #FlipMyFunnel Viewing Party with @megheuer's #AccountBasedMarketing Session pic.twitter.com/NE7VHD8Kw5
— Terminus (@Terminus) September 2, 2015
We hosted two tweet chats that day. The topic for the first one was social selling and featured thought-leaders Jill Rowley, Alex Turner, and Mathew Sweezey. A hot topic here was personalizing your outreach on social media along with a healthy discussion of how much automation is appropriate.
A6: Don't automate at the expense of personalization and relevancy! Oh, and personalization is way more than Dear FirstName. #FlipMyFunnel
— Jill Rowley (@jill_rowley) September 2, 2015
A6: All communication should come from a human, however automations can point humans in the directions to good conversations #FlipMyFunnel
— Mathew Sweezey (@msweezey) September 2, 2015
Q6: YOU CAN NOT AUTOMATE AUTHENTICITY, tools need to suggest the action, not complete it. The rep must cater authentically #FlipMyFunnel
— W. Alex Turner (@walexturner) September 2, 2015
The second tweet chat was focused on Account-Based Marketing and featured Megan Heuer, Scott Vaughan, and Sean Zinsmeister. The hot topics on this chat were how to measure success in account-based marketing and how to scale it.
#flipmyfunnel a6: Track success in stages; Early is about process & showing response; later is influence on $ and account health
— Megan Heuer (@megheuer) September 2, 2015
Scale on #ABM. Remember scale is up AND down (like biz reality). When to go braoder & deeper and when to focus & go narrow. #flipmyfunnel
— Scott Vaughan (@ScottAVaughan) September 2, 2015
A4: Two Q's to ask when scaling #ABM 1) do you have the right talent? 2) is that talent enablement by the right tools #flipmyfunnel
— Sean Zinsmeister (@SZinsmeister) September 2, 2015
It was incredible to see so many people get excited about the concept of #FlipMyFunnel and be able to spread the message around the country.
Many have asked if the videos will be made available again and we have some great news for you. We will be posting one video per week here on the Terminus blog. You can sign up to receive updates on when those are released.
Big thanks to everyone who attended the virtual summit and joined in our tweet chats! We hope to you soon on the #FlipMyFunnel Roadshow.
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