Filling the top of the funnel isn’t going to cut it. Marketing needs to drive revenue.
Positively rated
Give buyers a surround-sound experience.
ABM is still the best way to identify ideal accounts that are in-market, and Terminus is the best at ABM. Once you identify the best-fit accounts for your company, we have the most native channels of any ABM platform.
“But how do we get sales on board?”
With a focus on higher quality prospects in your pipeline, you’ll make believers of your sales team. They’ll enjoy the increased transparency and actionable insight as you build and adjust a strategy to help them close more business.
Establish benchmarks quickly with better reporting
Since “best practices” can be a moving target, the most reliable way to establish quick benchmarks is to track efficiency at every turn. The Terminus reporting suite makes this as easy as you always hoped it would be.
Some platforms can do revenue marketing. Ours was built for it.
Optimize go-to-market at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
Revenue Flywheel
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Brand Awareness
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Build Pipeline
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
Accelerate Pipeline
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Retain Customers
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Expand Customers
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. If you need a way to get ahead of new divisions or business units, Terminus makes it simple.
Best-in-class advertising to boost ROI
Better targeting, world-class intent data, and the ability to scale and report on campaigns gives you the insight into performance you’re always wished for.
We created and developed our ABM strategic framework that is used across our global marketing teams, implemented and onboarded Terminus to run our digital ABM campaigns, and used Terminus to further enable the sales and CS teams. Using intent and engagement data, as well as an “influenced-based” attribution model, we’ve validated a 6x lift in pipleine, a 4x increase of opportunities created, a 33% increase in average deal size, increased win rates, and improved deal velocity across accounts.
Terminus was built by marketers, for marketers. Whatever your role, we have the tools and team to help you succeed, and the data you need to prove it.
