Digital marketing is facing some challenges
A difficult climate means revenue is as precious as it is scarce.
Positively rated
Scale up your digital marketing program inside a single platform
Whether you’re crawling, walking, or running, you can create the perfect customer experience inside our platform. Give your team greater control of messaging and segmentation at every turn of your sales experience.
ABM has contenders and pretenders. We’re the pioneers.
Terminus is the only true ABM platform that was built by marketers, for marketers. And in building our platform, we pioneered an entire category. We included the tools that you might need to engage with your ICP effectively and efficiently.
Better data to drive the best results.
Your primary dataset is inside your CRM. But does it have everything you need? We integrate, append, and enhance your first- and third-party data with a host of trustworthy sources, including industry-leading intent. Our data is multi-sourced, privacy compliant, and ultimately increases the value of your own data by leaps and bounds.
And we haven’t even mentioned our reporting yet.
Optimize go-to-market at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
Revenue Flywheel
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Brand Awareness
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Build Pipeline
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
Accelerate Pipeline
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Retain Customers
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Expand Customers
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. If you need a way to get ahead of new divisions or business units, Terminus makes it simple.
Terminus costs less than the competition and has more of the features my team needs. The Salesforce integration makes it easy for my sales team to get the info they need to execute on our target accounts.
Terminus was built by marketers, for marketers. Whatever your role, we have the tools and team to help you succeed, and the data you need to prove it.
