Introducing the Top 45 ABM Superheroes for 2017

Top 45 account-based marketing ABM superheroes Terminus

Faster than a mobile-optimized website! More powerful than your CRM! Able to overcome prospects’ objections in a single bound!

Look, up in the sky! It’s a bird! It’s a plane! It’s an ABM Superhero!

For the second year in a row, Terminus is excited to honor 45 account-based marketing (ABM) professionals who consistently blow us away with the amazing feats they and their smarketing teams accomplish.

This powerful league of Superheroes are ABM practitioners that run the gamut from C-suite executives devising the account-based strategies to tactical managers who are responsible for day-to-day activities, such as launching and measuring the success of their marketing campaigns. From this cast of talented Superheroes, we’ve distilled the seven superpowers needed for ABM success. While these marketers may save the day in different ways, they all exemplify the seven ABM superpowers listed below.

With great power comes great responsibility. The 45 ABM Superheroes have shared their secrets for developing each one of these traits, and we’ve pulled them all together into resources to help others become ABM Superheroes in their own right. Learn how to supercharge your ABM now.

1. Assembling a Team of ABM Avengers

“I am the internal destroyer of sales and marketing silos, evangelizing our ABM strategy to everyone in the company — even to the barista at the local coffee shop. Test, measure, fail fast, learn, and then go big!”

– Mike Sanchez, Sr. Director, Global Enterprise Sales at WP Engine

2. Gaining ABM Clairvoyance

“My ABM superpower is clairvoyance because I can see into the future to anticipate the tactics we need to use to close deals. Recently, our marketing and sales teams worked together to define our ideal customer profile and identify our top 500 target accounts, and now I’m using my ‘ABM clairvoyance’ to help turn those accounts into customers.”

– Stephanie Kelly, Director of Account-Based Marketing at Terminus

3. Building an ABM Bat Cave

“ABM is at the core of our go-to-market strategy this fiscal year. Terminus is one of the building blocks of the marketing engine we built — made up of a targeted marketing tech stack — to optimize our spend and drive pipeline velocity and opportunity creation. This new system and approach has led to better sales and marketing alignment, increased brand awareness among our key target accounts, and new marketing-sourced opportunities.”

– Jen Dold, Director of Demand Generation at Attivio

4. Using Account X-Ray Vision

“Our hyper-aligned sales and marketing ‘micro campaigns,’ run against small account lists with hyper-relevant content and messaging, have moved the needle with account engagement and opportunity creation.”

– Laurel Ackerman, Digital Demand Marketer at Dynatrace

5. Spinning an ABM Web

“We made major changes on our website, including adding pages personalized to role and industry, ungating case studies, and focusing on consistency of messaging across the site and ads used on different channels. This, combined with highly segmented ads through Terminus, has led to a 150% increase in Diamond enterprise account engagement in about 6 weeks’ time.”

– Sarah Brizendine, Demand Generation Manager at GoSpotCheck

6. Up, Up, & Away with ABM

“Our end-of-quarter ABM campaigns to later stage open opportunities are always fun — especially when we see the hockey stick shape on our bookings reports.”

– Joe Chernov, VP of Marketing at InsightSquared

7. Showing Results of Steel

“My ABM superpower is data-zapping numbers into actionable insights.”

– Amanda Rusek, Marketing Manager at Micro Focus

Meet the Top 45 ABM Superheroes of 2017!

Account-based marketing ABM superheroes - Terminus 2017

Follow our list of the 2017 Account-Based Marketing Superheroes on Twitter.

Congratulations to all our ABM Superheroes and their smarketing teams!