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  1. […] team to follow up on. That same campaign generated hundreds of new contacts within our targeted accounts. It’s amazing how something as simple as a reply email can provide so much valuable intel,” […]

  2. […] traditional funnel is not the best approach for B2B marketing, Vajre explains in his book “Account-Based Marketing for Dummies,” for various reasons — among […]

  3. […] challenging the status quo of B2B marketing, and that’s why I’m such a huge champion of account-based marketing. As we look to elevate our marketing techniques and tactics to an innovative level, we must […]

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