Haven’t you heard? ABM is B2B.

The ABM ship has sailed and you’re on it whether you know it or not. We’re here to help you navigate the waters and tailor your strategy based on your business goals. There’s no debate about “if” with ABM — this book is focused on how.

ABM is B2B Book

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The Ultimate Guide to the ABM Movement Transforming B2B Marketing and Sales!

Did you know that less than 1% of all leads become customers? It is a shocking stat, but there is a way to stop the waste and flip this around. Marketing pioneer Sangram Vajre and serial entrepreneur Eric Spett have been helping B2B companies do just that.

In this highly anticipated book, they reveal the secrets behind their signature TEAM – Target, Engage, Activate, and Measure – a framework to transform your approach to market, sell and retain your ideal customers.

Want to accelerate your ABM transformation?

Our professional services team has helped lots of companies just like yours become leading account-based experts.


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“I’ve spent many years trying to bridge the gap between the scientific and the creative. This book will help you do the same, through the lens of ABM. Absorb and implement the ideas in this book if you want to maximize your resources and transform your marketing.”

Corinne Sklar



“ABM has grown up and account-centric thinking is not just marketer’s job but a go-to-market strategy. This book nails this concept. A must read for all aspiring CEOs.”

David Cancel

Founder and CEO of Drift

Entrepreneur-in-Residence at Harvard Business School

“The ultimate guide to adding true relevance and resonance to your marketing. Filled with inspirational examples, you’ll be wanting to overhaul your strategy before you even reach Chapter 3!”

Jay Baer

NY Times Best Selling Author & Founder of 5 multi-million dollar companies

About the Authors

Sangram Vajre

Sangram Vajre

Sangram Vajre is a co-founder of Terminus and the author of the first book on account-based marketing (ABM). He created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. Sangram is an international keynote speaker, big hugger, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.

Eric Spett

Eric Spett

Eric Spett is a co-founder of Terminus. Under his leadership, Terminus has been consistently recognized as Atlanta’s fastest growing software company and as an Inc. Magazine Best Place to Work in the USA. He is a serial entrepreneur focused on organizational health and is a regular speaker on growth mindset. Eric was a finalist for Ernst & Young’s Entrepreneur of the Year Award in 2018.