The latest from the go-to-market experts

Author: admin

March 15, 2019

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or has some […]

March 14, 2019

Sigstr Achieves AWS Digital Customer Experience Competency Status

Sigstr is thrilled to announce our official Amazon Web Services (AWS) Digital Customer Experience Competency status! AWS is enabling scalable, flexible, and […]

March 13, 2019

3 Lessons From Peter Drucker’s “The Effective Executive”

This post is based on a podcast about Peter Drucker’s book. If you’d like to listen to more #FlipMyFunnel Podcast […]

March 12, 2019

Evangelism – The Purest Form of Sales

This post is based on a podcast with Guy Kawasaki. If you’d like to listen to more #FlipMyFunnel Podcast episodes, […]

March 11, 2019

How to Understand Branding

This post is based on a podcast with David Brier. If you’d like to listen to more #FlipMyFunnel Podcast episodes, […]

March 8, 2019

Community Chat on Account Targeting – #FlipMyFunnel Tweet Chat (3/7)

Thank you, everyone, for joining us yesterday for the #FlipMyFunnel Tweet Chat “Account Targeting”. A huge shout-out to our amazing […]

March 4, 2019

Announcing LinkedIn’s Official Account Based Marketing Foundations Course, Powered by TEAM

Hi there, Sangram here. Very excited today to announce the release of Terminus ABM courses on LinkedIn Learning, hosted by […]

February 28, 2019

Understanding and Identifying Opportunities Within ABM Account Lifecycles

After a few years of positive momentum, account-based marketing (ABM) has become an undeniable reality for B2B marketers. In fact, […]

February 27, 2019

[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue lost due […]