April 3, 2018
New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing
Editor’s Note: This is a guest blog post written by Jared Dodson, ABM leader and marketing strategist at Lenati. In […]
March 29, 2018
Nonprofit Event Marketing: 5 Tips and Best Practices
Joshua Meyer brings over 14 years of fundraising, volunteer management, and marketing experience to his current role as the Director […]
March 28, 2018
Email Signature Marketing’s Most Interesting Trends, Best Examples, and Top Performers
Teams everywhere are doing incredibly creative things to open up employee email as a new owned marketing channel. How so? […]
March 27, 2018
Engagement: Marketing 2.0
This post is based on a podcast with Jill Rowley. If you’d like to listen to more #FlipMyFunnel Podcast episodes, you […]
March 20, 2018
Your Ideal CMO May Not Exist
Your organization is growing. It’s time to hire a Chief Marketing Officer. You want the perfect CMO for your organization. […]
March 16, 2018
3 Good Reasons Why Sales and Marketing Need Good Design
How does graphic design work with sales and marketing? Why does good design matter? Why is it worth investing the […]
March 16, 2018
6 Takeaways from the Optimizing ABM Impact Event
As a member of the ABM Leadership Alliance, Sigstr was proud to be present at last week’s Optimzing ABM Impact […]
March 15, 2018
5 Ways to Personalize Your Post-Demo Email
Personalized marketing messages and relevant content all help convert leads into demos or meetings for your sales team. But what […]
March 15, 2018
Rethinking HR with Sue Joyce, Vice President of Employee Success at Terminus
“I am convinced that nothing we do is more important than hiring and developing people. At the end of the […]
