The latest from the go-to-market experts

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December 1, 2017

All of the Amazing Things Sigstr and Marketing Automation Do Together: A Guidebook

Salesforce’s recent “2017 State of Marketing” report states that 67% of “marketing leaders” currently use a marketing automation platform like […]

November 29, 2017

6 Tips for Transitioning a Customer from Sales to Customer Success

In the world of business, landing a customer is only the beginning — maintaining the customer is the true test. […]

November 28, 2017

5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

Get Started with ABM Using These HubSpot Workflow Recipes In August 2017, we announced the Terminus integration with HubSpot to […]

November 28, 2017

The Agile ABM Manifesto: Accelerating ABM Success With Agile Marketing

The nature of business is changing. In today’s rapidly-evolving technology-driven landscape businesses are facing more competition than ever before. Buyers […]

November 22, 2017

Direct Mail Is Alive and Kicking With Account-Based Marketing

If you don’t know what Account-Based Marketing is, where have you been? Account-Based Marketing (ABM) in our eyes is ‘Zero Waste Marketing’, where sales […]

November 20, 2017

How Uberflip Uses Terminus for Account-Based Marketing

Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that allows […]

November 15, 2017

Customer Experience is Everyone’s Responsibility

When someone says “_____ is everyone’s responsibility” to a group of people, there’s usually someone who says that means “______ […]

November 15, 2017

Eye-Tracking Tests Reveal Most Impactful Part of Everyday Email Communications

The number of email communications sent and received per day total over 269 billion, according to The Radicati Group Email […]

November 15, 2017

5 Essentials for Creating Effective Partnerships [Video]

Editor’s Note: This post was written by Tim Kopp, a General Partner with Hyde Park Venture Partners, and was originally published […]