May 23, 2017
#WomenInMartech Game Changers: What Being the Only Woman At Her Company Taught Cory Munchbach
Our #WomenInMartech community is constantly growing and evolving and we are honored to celebrate them every chance we get. The […]
May 23, 2017
How People ACTUALLY Read Your Emails (A Scientifically-Backed Guide)
Its tempting – after youve invested hours upon hours into crafting the perfect email marketing message – to imagine your […]
May 19, 2017
Top Tweetable Moments from #FlipMyFunnel Tweet Chat – Measurement Challenges
Thank you to everyone who participated in our recent weekly #FlipMyFunnel Tweet Chat! We had an incredible discussion around the […]
May 18, 2017
Greetings from Las Vegas: 2017 SiriusDecisions Summit Update
After a trip out west last week to MarTech’s San Francisco Conference, the Sigstr team is back at it. This […]
May 16, 2017
Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing
VersionOne provides unified agile and DevOps software solutions for enterprise companies. Over the past year, their marketing team has launched […]
May 16, 2017
Introducing the Top 45 ABM Superheroes for 2017
Faster than a mobile-optimized website! More powerful than your CRM! Able to overcome prospects’ objections in a single bound! Look, […]
May 12, 2017
Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%
With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent. Localytics […]
May 11, 2017
How to Define Buyer Personas for Account-Based Marketing (ABM)
What is a Buyer Persona? Buyer personas are overviews of the people you engage with directly during the sales process. They […]
May 11, 2017
2017 MarTech Conference: Must-Attend Sessions and Takeaways
The Sigstr team is in the last leg of what has been a very eventful conference season. This has included […]
