The Latest from the Go-to-Market Experts
July 21, 2016
11 Office Buzzwords We’re Guilty of Using Way Too Much
The B2B SaaS industry is no stranger to buzzwords. Every article, tweet, webpage, blog post, webinar, podcast and blab is littered with a litany of in-your-face industry jargon. It is unescapable. We live in a world of newness – new applications, new platforms, new concepts, new solutions for old problems. Along with all of the new technology, comes a new set of words that, when used appropriately, can help you sound more knowledgeable on your topic. With this ever-evolving climate, it is difficult to stay up to date on all the latest buzzwords. As a tech company focusing on email signature management, Sigstr is an offender in the buzzword game.
Here is a list of our most frequently used buzzwords, heard in and around the Sigstr office, and their meanings:
- Use: “I don’t have the bandwidth to get that done this week.”
- What it means: Bandwidth is associated with your workload. Saying “I don’t have the bandwidth” is a nicer way of saying “I am too busy”.
2. “Tee up”
- Use: “I would like to tee up a discussion with ‘x’ on how Sigstr can help streamline brand consistency in their employee email signatures.”
- What it means: Plan, organize or carry out an event. Basically, you are just trying to schedule a conversation to learn more about Sigstr.
3. “Low hanging fruit”
- Use: “We need to go after the low hanging fruit before we tackle x project.”
- What it means: Tasks or goals that are easily achievable. This can refer to either “easy win” business or simple tasks to complete.
- Use: “Let’s sync up on this before the end of the week.”
- What it means: To coordinate something with someone else to make sure all parties are on the same page and operating on the same level.
5. “We’ll talk offline”
- Use: “We’ll talk offline about this later.”
- What it means: This one really cracks me up for several reasons. The first being, it sounds silly. Aren’t all in-person conversations technically offline? The term essentially means you want to discuss the topic in a smaller group at a later date. The second being, the antithesis of the phrase alludes to the classic scene in “The Internship” as Vince Vaughn’s character continually refers to being online as “on the line”.
6. “Take your temperature”
- Use: “I want to take your temperature on this.”
- What it means: This is a softer ask than “gauge your interest” in the sales process. It is frequently used at the end of a call in place of “well what did you think?”
7. “Dig in”
- Use: “We’re always happy to dig in and see what we can do to help.”
- What it means: To dig in implies to take time to learn more from both parties. The sales representative wants to learn more about the prospective client’s problems, wants and needs, and the prospective client wants to learn more about the sales representatives company/service.
8. “In real-time”
- Use: “Once a campaign is activated or email signature is changed, signatures are instantly updated company-wide in real time.”
- What it means: This is another one that cracked me up the first time I heard it. “Real-time as opposed to what, fake time?” In real-time is used to reference the instantaneous nature of our signature marketing platform’s updates.
- Use: “Signatures and campaigns are optimized across desktop and mobile devices.”
- What it means: I hear this word 10 times a day around the office. From the marketing team (guilty as charged), from sales representatives as they are on calls and in reference to copy on the site or in blog posts. To optimize is to make the best of or make the most effective use of ____. We optimize your email signature.
- Use: “Leverage Direct Communication”
- What it means: This was pulled directly from the top line of our “Product” page on the site. In Giant. Bold. Letters. This is one of the most frequently used words in reference to Sigstr’s value proposition. Leverage is to use some quality or advantage to achieve a desired effect or result.
- Use: “…and help you streamline your branding and content distribution via the employee email signature.”
- What it means: To streamline is to make an organization or system more efficient and effective by employing faster or simpler working methods. This word is used in multiple contexts. Yesterday, I said I wanted to “streamline the decision making process” in reference to deciding where to go to lunch.
There they are. The first step is acceptance, right? We’re guilty of using each and every one of these, and we aren’t afraid to admit it. However, we know there are more. What is missing from our list? Tweet us your most used buzzwords at @SigstrApp.
And if you want to see more unique aspects of the Sigstr culture and our email signature management app, read these related blog posts: