The Latest from the Go-to-Market Experts
June 15, 2018
3 Things to Know When Pitching ABM to Your Board
Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation, and acquisition. Megan has been able to help their board and executive team see the value and progress of their ABM efforts.
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