This year’s B2B Marketing Exchange brought revenue teams from around the industry together to share and discover the innovative strategies and technologies that marketing and sales leaders are leveraging to succeed right now. Big things happened in Scottsdale and Terminus was thrilled to be a title sponsor of this year’s event.
In the event’s fourth year, brought together by the team at Demand Gen Report, the Terminus team was able to celebrate and showcase our platform by discussing tactical strategies, actionable playbooks, and strategic messaging with the best ABM marketers in the industry.
“B2B marketing is hard, but I left this week’s event enthusiastic and more motivated than ever to lean in and do the hard things,” said Terminus CMO Natalie Cunningham. “Marketers can’t afford to miss their pipeline targets, much less revenue goals. We can help them close that revenue gap.”
This year, B2BMX’s focus on connections was exceptional. The ability to schedule one-on-one conversations through the event app with the time and space to network and meet other marketers solidified the feeling that the entire industry is working toward the same goals.
“The whole industry is talking about efficiency and it so nicely plays into what Terminus has been focusing on,” said Terminus’ Principal of ABM Strategy, Taylor Young. “The mandate to get away from vanity metrics and focus efforts on driving short- and long-term revenue impact was loud and clear.”
Efficiency was the name of the game at this year’s event. When time and budgets are limited, optimizing the entire revenue flywheel is more important than ever. We’ll help you get there. Book your demo now and get a head start with a few of our favorite resources, including our ABM Buyer’s Guide and the ABM Benchmark Report on B2B Digital Advertising.
If you missed Taylor’s presentation on Generating ABM Wins in a Stormy Economy at B2BMX, we’ve got you covered. Before she took her show on the road to Scottsdale, she gave our prospects and customers some insight on how building pipeline and driving revenue with the right prospects and customers across the revenue flywheel is the only way to weather the storm. Watch it here.