The Latest from the ABM Experts
December 12, 2018
December Product Update
Written by Kolby Tallentire
Santa came early at the Sigstr office! We’re thrilled to announce four new integrations, an updated end user experience, and expanded relationship intelligence features. Check out the details below.
Email Signature Marketing
Link Sigstr campaigns to PathFactory content tracks with just one click! Identify who clicks on your email signature banners and track content consumption with no added effort. Using these insights, optimize your email signature campaigns and content offers, while simultaneously identifying highly engaged prospects.
Enhance your digital efforts with the power of relationship intelligence and email signature marketing. Seamlessly connect Sigstr to Eloqua contact segments, landing pages and reporting through a new set of easy to use, point and click user interfaces.
Connect your Uberflip-powered content to every email sent by your employees. With the Uberflip URLs automatically tagged with the appropriate parameters, you will be able to measure how many views, form submissions, contacts, and customers won are sourced from Sigstr.
Employee Banner Selection
Give employees the power to select their own email signature campaigns. Provide users with a number of choices as well as a recommended, default campaign. Employees can then choose the campaign that is the most relevant to the customers and prospects they are emailing.
Sender-Based Campaign URLs
Personalize your Sigstr campaigns even further by aligning URLs to individual employee links. By dynamically updating campaign URLs to reflect who is sending the email, you can ensure your employees are connecting with top customers and prospects through WhatsApp, Calendly, and more.
For any new G Suite user, Sigstr will automatically save a copy of the user’s original signature before overriding it with Sigstr content. In the event that you would like to roll back Sigstr signatures for a specific user or group, we will be able to restore the original signature with no problem.
Marketing programs are built on the backbone of meaningful lists – ABM lists, event invite lists, event lead lists, prospect lists, customer lists, and the list (pun intended) goes on. Sigstr Relationships lets you import lists directly into the application to instantly understand your relationships with every contact or account. Track account to account scores and see how relationships are trending. Specify list favorites to find your most important segments with ease.
Salesforce Relationship Integration
Enhance your Salesforce data with the power of Sigstr Relationships. Within Salesforce, leverage relationship scores to remove the guesswork around opportunities, see which coworkers provide the best path to every contact and account, and ensure all of the customers and prospects your teammates are emailing are captured in real-time.
Contact Activity Feed
The contact section of Sigstr Relationships has been completely revamped to provide a live feed of relationship activity. View and understand key connections to prospects and customers, understand how your efforts are influencing account penetration and development, and take action to drive key contacts through the sales funnel.
SOC 2 Type 1 Certification
Rest easy with Sigstr’s increased data security! Sigstr recently achieved SOC 2 Type 1 certification which defines criteria for managing customer data on 5 trust principles – security, availability, processing integrity, confidentiality and privacy. This certification ensures that Sigstr has industry leading security protocols and procedures in place when it comes to data security.
Office 365 SSO
Tired of remembering lengthy passwords for every application in your team’s repertoire? Use our SSO feature, and login to Sigstr with just one click! The feature is available to all Office 365 users and simply requires employees to sign into Sigstr using their Outlook credentials.
Employee Preference Center
The Employee Preference Center now gives end users the opportunity to update notification and signature settings. Give employees the control they need to turn on or off click notifications, weekly relationship recommendations, personal email signatures, and campaign banners.
Take advantage of Sigstr’s latest Outlook Agent! Once installed, employee signatures will continue to exist on each user’s machine, even if Outlook is closed, internet connectivity is not available, or the add-in is disabled. If an email is able to be sent, signature images will be visible to end recipients – even if they are not loaded for the sender.
Ready to put these new features to use? Request access here or by reaching out to your Customer Success Manager.