The Latest from the ABM Experts
May 26, 2016
7 Clever Tips to Boost Your Business Services Brand: Tip #7
Written by Kevin Vanes
As a company or organization in the business services realm, you have a unique challenge as you don’t have a physical product. Instead, you have superior services or solutions and you rely heavily on the relationships that your sales and customer success teams build. You have created a successful company on your people and your brand and both of these are very important to you.
We wrote an ebook that covers 7 clever tips to boost your business services brand with an email signature builder, and today we’ll highlight the last tip, #7.
Get your complimentary copy of the ebook “7 Clever Tips to Boost Your Business Services Brand” to get access to the other tips now.
Clever Tip #7: Compete Based on Value
What will make customers or clients select your company versus your competitor’s? Most choose the service provider that offers the greatest value for their money. In many competitive markets, there’s price parity among the principal players. So the best way to win business is not to cut your prices or rates, but instead add products or services that elevate your offer (making it too good to resist). This is called “bundling”.
Take time to develop a service bundle that you know will appeal to your best prospects. You may need to test various offers until you find a winning combination; then modify your offer periodically to keep your incentives fresh.
Ready for the Clever Tip?
When was the last time you received a well packaged, branded box with useful information and beneficial tools inside? Our point exactly. While online advertising can be effective, many companies have completely forgotten about the time-tested offline methods such as direct mail marketing. Here’s why your business services company should give it a try:
According to a study conducted by DMA, when direct mail is sent to an existing customer the response rate is 3.4%. The response rate for email is 0.12%.
Read More & Get Started
Get access to the rest of the clever tips by downloading the ebook entitled, “7 Clever Tips to Boost Your Business Services Brand”.
This week’s clever tip is brought to you by Sigstr. Ready to get started with the power of an email signature builder? Sign up for Sigstr and start your free 30-day trial today.