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Terminus Blog

September 4, 2018

Infographic: Mount Revenue and Relationship Marketing

Category: Other

Relationships are more important than ever. They shape the world around us, each one unique with its own intricately-woven web of connections. And as connections are made, those networks only continue to grow. But a network isn’t solely about quantity – it also relies on the quality. In fact, over 80% of sales and marketing professionals, and nearly 90% of those reporting strong revenue, understand that developing authentic relationships within target accounts has a direct correlation in revenue generation.

So how do you start bridging the gaps from relationships to revenue? Heinz Marketing and Sigstr put together this handy infographic to show the different stages of Mount Revenue and the best path to scaling Relationship Marketing.

Check it out below (click on the image for an enlarged version), and if you’re interested in seeing how Sigstr Relationships can help, find out more here.

Written by Brad Beutler
Content Marketing Director

Brad Beutler is the Director of Content at Terminus and joined the team via the Sigstr acquisition. At Sigstr, he joined the founding team as marketer #1 during the launch in August 2015. Brad now leads the Terminus’ content program, which has gained recognition in the last few years by winning “Best Customer Lifecycle Campaign” and the “B2B Choice Award for Content of the Year” at the Killer Content Awards. He is the everyday user of Terminus Email (Sigstr) and loves working with customers on trends and best practices within this channel. He has a mini husky named Blue and is crazy about Cubs baseball.

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