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Terminus Blog

December 21, 2015

Lesson.ly's Unique Company Culture and How They Use Sigstr to Promote It

Category: Marketing

Lesson.ly-Logo-LargeWe’re big fans of the Lesson.ly team and their unique company culture. They’re a young, fun company that lives and breathes authenticity and sincerity to rocking learning software and taking good care of employees and customers alike.
They often compete with companies that are much older and bigger, which is why they have honed in on their biggest differentiator: its people. They use many channels (such as their website or blog) to share their culture and love for customers. With Sigstr, they found a way to capitalize on the hundreds of thousands of one-to-one business emails the 18 Lesson.ly employees send each year.

MitchHeadshotLessonlyCaseStudyMitch Causey, Lesson.ly’s Director of Marketing, uses Sigstr to drive engagement around PR, events, product releases, and of course the company culture. “The Sigstr platform is so easy to use – it’s so simple for me, as the administrator, to hop in and edit campaigns in a matter of seconds — and apply the campaigns to individuals, groups, or the entire company. It just does what it’s supposed to do. Sigstr allows me from a single point to manage everyone’s email, which we definitely didn’t have before.”
The “Meet the Team” campaign (pictured below on the left), which ran for 2 months, scored 70k impressions and 250 clicks for the Lesson.ly team. They also use Sigstr to promote their most recent accomplishments (pictured below to the right).
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For more on the Lesson.ly story, be sure to download the full case study here.

Written by Brad Beutler
Content Marketing Director

Brad Beutler is the Director of Content at Terminus and joined the team via the Sigstr acquisition. At Sigstr, he joined the founding team as marketer #1 during the launch in August 2015. Brad now leads the Terminus’ content program, which has gained recognition in the last few years by winning “Best Customer Lifecycle Campaign” and the “B2B Choice Award for Content of the Year” at the Killer Content Awards. He is the everyday user of Terminus Email (Sigstr) and loves working with customers on trends and best practices within this channel. He has a mini husky named Blue and is crazy about Cubs baseball.

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