The Latest from the Go-to-Market Experts
December 21, 2015
Lesson.ly's Unique Company Culture and How They Use Sigstr to Promote It
We’re big fans of the Lesson.ly team and their unique company culture. They’re a young, fun company that lives and breathes authenticity and sincerity to rocking learning software and taking good care of employees and customers alike.
They often compete with companies that are much older and bigger, which is why they have honed in on their biggest differentiator: its people. They use many channels (such as their website or blog) to share their culture and love for customers. With Sigstr, they found a way to capitalize on the hundreds of thousands of one-to-one business emails the 18 Lesson.ly employees send each year.
The “Meet the Team” campaign (pictured below on the left), which ran for 2 months, scored 70k impressions and 250 clicks for the Lesson.ly team. They also use Sigstr to promote their most recent accomplishments (pictured below to the right).
For more on the Lesson.ly story, be sure to download the full case study here.