The Latest from the ABM Experts
April 6, 2016
MarTech Marketing Technology Landscape: Email Signatures
Written by Kolby Tallentire
It’s no secret that the marketing technology landscape is evolving (and fast). Marketers, especially those in the world of digital marketing, have the job of keeping up on the latest tech advancements (in addition to their own specific role’s demands). And for anyone just getting started in digital marketing, the growth can be overwhelming and even daunting. How do you know what tools you need? Once you determine what tools you need, how do you determine the right partner? The search to find the perfect technology stack for your business is never-ending.
ChiefMarTec.com just released a graphic in conjunction with the 2016 MarTech USA Conference in San Francisco. And boy, this graphic is sure intimidating! The graphic depicts more than 3,800 technology vendors on a single slide. This is up from just 150 in 2011. So in just 5 years, the landscape has become entirely different for the world of marketers!
But no fear, marketers. While this graphic and information can be overwhelming, it’s important to know that many of the categories remain the same. For instance, the “Email Marketing” category has grown significantly. This is a result of employee email continuing to be such a staple in today’s business world. In fact, did you know that each employee at your company will send approximately 10,000 emails per year? If your company has just 100 employees, then collectively you’re sending over 1M emails per year to your most important contacts. Of course that category has grown – there’s so much opportunity!
That’s why Sigstr exists. What does each of those 10,000 emails each of your employees are sending out include? That’s right: email signatures. Sigstr powers smart marketing through the thousands of email signatures displayed to your most important contacts (your prospects, customers, partners, vendors, investors, and friends). Sigstr’s email signature generator drives brand compliance and unlocks the marketing potential of your employee email signatures. With Sigstr, every employee email includes a consistently branded email signature template and graphical call-to-action. Marketers can easily update signature campaigns to drive awareness and engagement for any of the following key initiatives that are important to your company or Marketing team:
- Events or conferences
- Case studies or ebooks
- Product updates
- Company culture or job opportunities
Ready to get started with the power of an email signature generator? Check out the most recent Sigstr resource: