The Latest from the ABM Experts
September 18, 2019
Sigstr and Outreach Announce Advanced Integration To Bring Targeted Ad Campaigns to Every Email
Written by Justin Keller
Sigstr is ecstatic to announce our advanced integration with Outreach, the market leading sales engagement platform. Starting immediately, our joint customers can include targeted email signature ads in every single email they send from Outreach. The combination of a beautifully written sales email coupled with targeted Sigstr ads has become the de facto outbound sales and marketing play– and now it’s freely available for all joint Outreach and Sigstr users.
Your employees are sending a lot of emails– about 10,000 every year, according to the Radicati Group. Solutions like Outreach turn your customer-facing teams into email monsters. Let’s say that you have 50 people using Outreach, that group alone is sending about 1 million emails every year. The new Sigstr + Outreach integration turns that email volume into 1 million targeted ad impressions by putting a Sigstr banner in each email sent out by Outreach.
Sigstr ads outperform traditional display ads, with unique clickthrough rates averaging around 6.5%. Research conducted by Sigstr and EyeQuant revealed that Sigstr campaigns command extraordinary engagement because they exist alone in an email, in comparison to traditional display ads that compete for attention on noisy websites.
What’s more, Sigstr’s ability to target recipients with relevant content drives brand value and sales velocity. According to Marketo, 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly. However, Rapt Media found that 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. This integration accomplishes that personalization at scale.
With a single click from a Sigstr admin, all Outreach emails will include a dynamic banner ad that automatically adapts based on who is sending the email. Users can create as many sender groups and personalized banners as needed to fit your business needs. For example, if you have SDRs assigned to certain territories, you can then create territory groups so that every sent email includes an invitation to a field event in that region. Or, if you have separate outbound reps for SMB and Enterprise accounts, you can automatically share the most relevant content with each email sent to their segment.
“I am elated that this next-level integration is finally here,” said Ryan Grable, VP of Global Demand Generation at Genesys. “Our teams have seen tremendous success with both Sigstr and Outreach separately, but now that we’ve combined them they have become force-multipliers.”
“Outreach customers have loved Sigstr for years now,” said Manny Medina, CEO of Outreach. “ Sigstr’s deeper integration with Outreach allows marketers and sellers to better utilize email as a core channel as part of an effective account-based engagement strategy.”
To learn more about this integration, visit Sigstr’s listing in Outreach Galaxy and stay tuned for a webinar featuring Ryan Grable, VP of Global Demand Gen at Genesys, Sarah Tosh, Sr. Director of ABM at Sigstr, and Stephen Farnsworth, at Outreach. This integration is available now and free to joint customers. Sigstr customers that are interested in full targeting capabilities through Outreach and Sigstr One should contact their customer success manager.