Blog - Page 109 of 144

April 9, 2024

Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

Why TrustRadius Recognizes Terminus as a Top Account-Based Marketing Solution

Editor’s Note: This post was originally published on TrustRadius. TrustRadius is the leading review site for business software users. The […]

May 8, 2015

Slideshare: 5 Ways AdTech Can Scale Account-Based Marketing

There are many ways that you can approach account-based marketing campaigns, but a common challenge is scaling these programs to […]

May 6, 2015

Scaling a Unicorn: Interview With Mike Volpe, Hubspot CMO

Mike Volpe is the Chief Marketing Officer at HubSpot, one of the fastest growing marketing automation companies in the U.S., […]

May 4, 2015

Terminus Takes Music City: Countdown to SiriusDecisions Summit 2015

We are officially one week away from the SiriusDecisions Summit in Nashville. We are proud to be a Gold Sponsor […]

May 1, 2015

How to Rock Your First 90 Days as a CMO, Featuring Meagen Eisenberg

Meagen Eisenberg is a rockstar marketer who also happens to be the CMO at MongoDB, a scalable, document-oriented database company. She’s been at […]

April 24, 2015

Jon Miller Predicts the Future of B2B Marketing Technology

Jon Miller is a B2B marketing legend. Jon Miller is a man who needs no introduction. But in case you […]

April 21, 2015

Two Hot Ways Account-Based Marketing Maximizes Event ROI

Talk to any person who does event marketing, and you’ll quickly learn that putting an event together is extremely hard. […]

April 20, 2015

MarTech Person of the Month: Craig Rosenberg

In March, we kicked off our MarTech Person of the Month series with a post on Ann Handley, content queen […]

April 17, 2015

4 Keys to Content Marketing: An Interview with Kyle Lacy

If Michael Jackson was the King of Pop, Kyle Lacy is the King of Content Marketing. Kyle Lacy currently works […]

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