April 9, 2024
Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar
In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...
Read moreMarch 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreNovember 20, 2023
Unlocking ABM’s Financial Potential: A CFO’s Guide
In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...
Read moreApril 15, 2015
Marketo Marketing Nation Day One Recap #MKTGNation
Day one of the 2015 Marketo Marketing Nation Summit was nothing short of amazing. We loved it so much that […]
April 14, 2015
Fire Up Your Account-Based Marketing Engine with Salesforce
There has been a ton a buzz around account-based marketing lately. My recent post 5 Killer Reasons Why ABM is […]
April 13, 2015
10 Ways To Color Your Way to More Click-Throughs on Your Digital Ads
In 2016, the average click-through rate for standard image ads in the software industry is 0.03%, according to Google Rich […]
April 10, 2015
4 Winning B2B Marketing Strategies: An Interview with Matt Heinz
Matt Heinz is one of the funniest B2B marketers I know. Not only is Matt Heinz a hilarious and dynamic speaker, he’s […]
April 8, 2015
Social Selling vs. Social Marketing: What’s the Difference?
I am often confused by the terms #SocialSelling and #SocialMarketing. How are these different? And how can they work together? […]
April 6, 2015
9 Must-Attend Sessions at the 2015 SiriusDecisions Summit
It’s that time of year again. The 2015 SiriusDecisions Summit is coming up in May, and the Terminus team couldn’t be more […]
April 2, 2015
MarTech Conference 2015: Day 2 Highlights
[View the story “MarTech 2015: Day 2 Highlights” on Storify]
April 1, 2015
MarTech Conference 2015: Day 1 Highlights
[View the story “MarTech 2015 Highlights: Day 1” on Storify]
March 29, 2015
Three Reasons Craig Rosenberg Has It Right With Account-Based Marketing
Craig Rosenberg, co-founder and Chief Analyst at TOPO, recently wrote an article that outlined the differences between account-based marketing (ABM) […]
