The latest from the go-to-market experts

Terminus Blog

April 9, 2024

Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...

Read more
March 25, 2024

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups.  Your initial researcher may not be a user...

Read more
March 18, 2024

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Read more
March 11, 2024

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

Read more
March 1, 2024

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Read more
January 16, 2024

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

Read more
December 4, 2023

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

Read more
November 27, 2023

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Read more
November 20, 2023

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

Read more
March 27, 2015

MarTech Person Of The Month: Ann Handley

You may have seen one of our recent blog posts promoting an upcoming MarTech event in San Francisco. We are […]

March 24, 2015

What We Learned About Marketing from David Raab (and His Cat)

With a prestigious Harvard degree and 27 years of practical experience, it is safe to say that David Raab knows […]

March 23, 2015

How SalesLoft Increased Reach 600% Through Account-Based Marketing

SalesLoft, a company that provides prospecting automation software, does account-based marketing amazingly well. Each week, as their sales development team […]

March 20, 2015

MarTech Spotlight: RingLead’s Formula For Winning At Content Marketing

Recently, I sat down with Amanda Nelson, Director of Marketing, at RingLead to talk about how she uses marketing technology […]

March 19, 2015

How Kevy Uses Account-Based Marketing to Reawaken Zombie Leads

Horror movies and marketers have one thing in common: they’re both good at waking the dead. But while horror flicks are busy […]

March 18, 2015

One.. Two… Three… Blastoff! Recap of TAG Business Launch Semifinal Event

Yesterday, we spent the morning at the Technology Association of Georgia (TAG) Business Launch Semifinal Event. We had the opportunity to […]

March 18, 2015

‘Heads Up’ – Sigstr and Your Company

Looking for a message to allow for you to share Sigstr with all of your colleagues? Please see below for […]

March 13, 2015

Terminus Named A TAG Top 40 Innovative Technology Company

Terminus Named a TAG Top 40 Innovative Technology Company Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to […]

March 12, 2015

Top 7 Reasons B2B Marketers Should Attend The MarTech Conference

Maybe it’s just my passion for marketing talking, but I love a good marketing technology (MarTech) event. That’s why we’re […]