The latest from the go-to-market experts

Terminus Blog

November 12, 2024

DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing

Combination Propels Launch of Next Generation ABX Platform DANVERS, MA, and ATLANTA, GA, November 12, 2024 -- DemandScience, a leading B2B revenue intelligence and demand generation company that accelerates global growth...

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April 4, 2019

Tips For Incorporating Direct Mail Into Your Account-Based Marketing Campaigns

The Rise of Account-Based Marketing Direct Mail How many emails do you receive on a daily basis? Probably dozens, if […]

April 4, 2019

Measuring with the New B2B Funnel

Relationships are one of the underlying principles and key differentiators of account-based marketing (ABM), where the goal is making meaningful […]

April 3, 2019

Sigstr Product Update: April 2019

Spring has officially arrived and so have new Sigstr features! We’re excited to announce several advanced analytics offerings, an integration […]

March 28, 2019

Mastering Account-Based Pipeline Forecasting

Most organizations today struggle with pipeline forecast accuracy. In fact, the average win rate of forecasted deals is just under […]

March 26, 2019

Measure your ABM efforts with Terminus Advanced Analytics

The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure what […]

March 21, 2019

How to Run Dynamic Account-Based Programs

How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs, and […]

March 18, 2019

Key Findings from the 2018 State of ABM Survey

Recently, #FlipMyFunnel partnered with Heinz Marketing to conduct the 2018 State of ABM Survey. Finally, the results are here. This […]

March 15, 2019

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or has some […]

March 14, 2019

Sigstr Achieves AWS Digital Customer Experience Competency Status

Sigstr is thrilled to announce our official Amazon Web Services (AWS) Digital Customer Experience Competency status! AWS is enabling scalable, flexible, and […]