November 12, 2024
DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing
Combination Propels Launch of Next Generation ABX Platform DANVERS, MA, and ATLANTA, GA, November 12, 2024 -- DemandScience, a leading B2B revenue intelligence and demand generation company that accelerates global growth...
Read moreApril 4, 2019
Tips For Incorporating Direct Mail Into Your Account-Based Marketing Campaigns
The Rise of Account-Based Marketing Direct Mail How many emails do you receive on a daily basis? Probably dozens, if […]
April 4, 2019
Measuring with the New B2B Funnel
Relationships are one of the underlying principles and key differentiators of account-based marketing (ABM), where the goal is making meaningful […]
April 3, 2019
Sigstr Product Update: April 2019
Spring has officially arrived and so have new Sigstr features! We’re excited to announce several advanced analytics offerings, an integration […]
March 28, 2019
Mastering Account-Based Pipeline Forecasting
Most organizations today struggle with pipeline forecast accuracy. In fact, the average win rate of forecasted deals is just under […]
March 26, 2019
Measure your ABM efforts with Terminus Advanced Analytics
The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure what […]
March 21, 2019
How to Run Dynamic Account-Based Programs
How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs, and […]
March 18, 2019
Key Findings from the 2018 State of ABM Survey
Recently, #FlipMyFunnel partnered with Heinz Marketing to conduct the 2018 State of ABM Survey. Finally, the results are here. This […]
March 15, 2019
[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth
Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or has some […]
March 14, 2019
Sigstr Achieves AWS Digital Customer Experience Competency Status
Sigstr is thrilled to announce our official Amazon Web Services (AWS) Digital Customer Experience Competency status! AWS is enabling scalable, flexible, and […]