The Latest from the Go-to-Market Experts
April 12, 2016
Springbuk Shares Customer Success Stories & Industry Content via Their Email Signatures
Category: Email Signatures
Springbuk is a nationally-recognized resource for population health. Their team has worked alongside more than 6,000 companies that represent 60 million employee lives. With visibility into the largest corporate wellness programs in North America, they have an uncommon understanding of the challenges, trends and solutions for today’s employer. The Springbuk product team is comprised of wellness, benefits consulting & human resources professionals that work on the front-line of population health.
The company began using Sigstr, a platform for managing employee email signatures, in August 2015 as a way to deliver a compelling and consistent marketing message. They also use their email signature template to showcase the success of Springbuk’s customers. Springbuk’s employees are sending thousands of emails per day to the company’s most valuable contacts, including prospective customers, vendors, partners, customers, thought leaders, and media. Now, Springbuk is able to include the latest and most current customer success stories and case studies in every employee email that is sent, leaving an incredible brand impression.
Sigstr lets Springbuk leverage the thousands of personal emails its employees send each and every day. A Springbuk administrator can centrally manage branding, content, and information across its employee base through the email signature template. In addition, with the Sigstr Campaigns product, Springbuk can automatically include a banner integration at the bottom of every single employee email, highlighting the latest case studies and customer success stories with a compelling call-to-action. With the email signature generator within Sigstr, Springbuk can now control portions (or all) of each employee’s email signatures to make sure each signature is individualized with employee-specific names and titles.
Check out Springbuk’s most successful Sigstr Campaign to-date promoting their newest downloadable resource, “Broker Roadmap”.
The campaign generated 24,800 displays, 131 clicks in just 3 months, which resulted in resource downloads and landing page traffic. Visitors had the opportunity to download the resource by providing a few pieces of information, allowing the Springbuk sales team to follow-up.
Phil Daniels, Sprinbuk’s Co-Founder & EVP of Marketing is a huge champion of Sigstr, saying this about the partnership:
We look forward to seeing what results Springbuk will continue to experience with the power of an email signature generator. Want to do more with your organization’s email signatures? Start your free 30-day trial here.
For more testimonials and case studies from other tech-focused companies, check out these resources (with email signature examples):