Books

Haven't you heard? ABM is B2B.

The ABM ship has sailed and you’re on it whether you know it or not. We’re here to help you navigate the waters and tailor your strategy based on your business goals. There’s no debate about “if” with ABM — this book is focused on how.

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The Ultimate Guide to the ABM Movement Transforming B2B Marketing and Sales!

Less than 1% of all leads become customers. It’s a shocking stat, but there is a way to stop the waste and flip this around. Marketing pioneer Sangram Vajre and serial entrepreneur Eric Spett have been helping B2B companies do just that.

In this highly anticipated book, they reveal the secrets behind their signature TEAM – Target, Engage, Activate, and Measure – a framework to transform your approach to market, sell and retain your ideal customers.

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Use the link below to access the resources outlined in ABM is B2B. Note that you will be redirected from the current page while accessing.

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We're building homes for families in need.

All proceeds from the sale of ABM is B2B will be donated to help end global homelessness.

Account-Based Marketing for Dummies

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.

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About the Authors

Sangram Vajre

Sangram Vajre is a co-founder of Terminus and the author of the first book on account-based marketing (ABM). He created the FlipMyFunnel Community to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. Sangram is an international keynote speaker, big hugger, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.

Eric Spett

Eric Spett is a co-founder of Terminus. Under his leadership, Terminus has been consistently recognized as Atlanta’s fastest growing software company and as an Inc. Magazine Best Place to Work in the USA. He is a serial entrepreneur focused on organizational health and is a regular speaker on growth mindset. Eric was a finalist for Ernst & Young’s Entrepreneur of the Year Award in 2018.

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