May 16, 2018
How Sigstr Uses Sigstr for ABM: Campaign Design Ideas
Engagement is the bread and butter of account-based marketing. Not only that, measuring the touches happening with an account is […]
May 2, 2018
How to Create Ambassadors for a Seamless Rebrand Initiative
Karrie Wozniak is an expert on mobile fundraising. She is Vice President Marketing at OneCause, the leading mobile fundraising software […]
April 10, 2018
How Sigstr is Handling GDPR
What exactly is GDPR? Aside from an increasingly popular buzzword, GDPR is a sweeping change to Europe’s out-dated privacy and […]
February 13, 2018
Why Teams Are Adding Email Signature Marketing to Their ABM Lineup
Account-based marketing provides a strategy for B2B companies who want to grow revenue by focusing on the best-fit prospects. Most […]
January 24, 2018
The Importance of Keeping Marketing Human
In the past few months you’ve probably seen a “top marketing trends for 2018” list. No matter which list you […]
December 18, 2017
The Evolution of Santa’s Brand (And How Sigstr Could Have Helped)
Some of the most popular brands in the world today had interesting beginnings. Facebook was initially launched as “Face Mash”, […]
November 3, 2017
How to Use Email Signature Marketing for Customer Reviews
G2 Crowd is changing the way decisions are made. In the past, selecting new software, technologies, or services for your […]
August 3, 2017
5 Key Elements of an Effective Landing Page
Picture this: A top prospect opens your latest email, clicks on the Sigstr campaign in your email signature, gets taken […]
June 13, 2017
Why Marketing Executives Are Excited About ABM for Employee Email
Simply put, employee email is a natural account-based marketing (ABM) channel. Today, marketers are using a channel they already own with […]
