The latest from the go-to-market experts

Category: Other

September 24, 2018

How Relationship Marketing Impacts ABM and Revenue Goals

In the video above, Sigstr’s VP of Marketing, Justin Keller, talks through the meaning of relationship marketing. Also, how teams […]

September 21, 2018

How We’re Using Sigstr Relationships for Dreamforce

It’s less than a week away. The leviathan of all tech conferences: Dreamforce. For most conferences contained in a convention […]

September 19, 2018

How Email Signature Marketing Became Stronger as We Launched Relationship Intelligence

On August 8, Sigstr made perhaps the biggest announcement since the company started back in 2015. With the launch of Sigstr […]

September 17, 2018

6 Criteria to Look for in an Account-Based Marketing Platform

The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is the […]

September 14, 2018

What’s Working With ABM Content

This post is based off a podcast with Bill Kent and Troy O’Brien. If you’d like to listen to the […]

September 7, 2018

How to Align Your MarTech Tools to Fuel Growth

This post is based off a podcast with Kim Hajec. If you’d like to listen to the full episode, you […]

September 5, 2018

How LogMeIn Executed a Scalable Target Account Strategy

Account-Based Marketing ≠ Marketing to Accounts As any company that’s seen success with ABM can tell you, there’s a difference […]

September 4, 2018

Infographic: Mount Revenue and Relationship Marketing

Relationships are more important than ever. They shape the world around us, each one unique with its own intricately-woven web […]

August 24, 2018

Employee Spotlight: Amber Jedamzik Shows What It Means to Be a SigStar and Trailblazer

Amber first began her career at Sigstr as our Office Coordinator. We envisioned the role being a little bit of […]