Webinar: Tips and Tricks to Leveraging Email Signature Marketing
Your New Favorite Go-to-Market Platform for Email Signature Marketing
With the Terminus Go-to-Market platform, teams can easily manage and scale Outlook or Gmail email signatures, target their right accounts, engage with them across every channel, activate all team members, and measure what’s working best.
Email Signature Examples
Each and every email sent by you and your employees amount to thousands of brand impressions with your most important audience (customers, contacts, stakeholders, and prospects). Hopefully this is a positive impression, but sometimes it can be a negative one. Why? Just like the subject line, greeting, or body of the email, the employee’s email signature gets a lot of attention in each of these messages.
What’s the best way to ensure you’re making a positive brand impression with this piece of digital real estate? Use email signature software, like Sigstr, to standardize this area across all employees. Sigstr has many email signature examples to show how leading marketing teams are doing this today. Need a specific signature sample that includes social media icons or an employee headshot? Sigstr has it! Need recommendations on your email signature size and dimensions? Sigstr can help there, too!
In addition to creative email signatures and funny email signatures, Sigstr also features professional email signatures with disclaimers, credentials, and certifications. If you’re wondering how to display credentials in an email signature, you have landed in the right spot! Our recommendation is to place your most important credential, such as an “MBA” for example, close to your name. On the same line is preferred, but you could also place it directly under the name. If you have just completed an important training or need to prove certification, your email signature is an appropriate place for this (if done the right way). Based on our email signature examples, certifications should go under the sender’s name, title, company, and contact information. They can be displayed in text form or with logos, depending on the sophistication of your email signature template. A sender’s ITIL certification email signature, for example, should display as “IPIL Certified” in text form or be a logo that represents the IPIL certification.
Best Email Signatures Examples
Which specific components make up the best email signatures? Examples from real Sigstr customers include the following:
- First and last name
- Title (or current role) and company name
- Contact information (in most cases just the phone number)
- Social media icons
- Headshot or avatar (recommended but not needed)
- A call-to-action banner located underneath the signature portion
If you’re looking for today’s best email signatures, 2019’s September Issue of Email Signature Marketing has that and more! Especially pay attention to the best format for email signature use cases, as different banner ads can be designed for different purposes. If you’re looking for even more use cases, including positive email signatures for a good cause, check out Sigstr’s 36 Creative Use Cases for Email Signature Marketing resource. This ebook includes plenty of examples, options, and sources of inspiration to jumpstart your email signature marketing strategy. Whether you’re an Outlook or Gmail user looking for ideas or a professional Gmail signature example, this resource can serve many different purposes.
Of course none of these creative email signature formats would be possible without HTML email signature code. Free tools are great, which we’ll dive into in the next section, but investing in email signature software has many benefits. With an email signature platform and responsive email signature capabilities, marketing teams also have peace of mind that all employee email signatures render and look great on all devices. Plus, they can use the code to target different banners with different audiences. By sender, for example! The marketing team can have one banner in their email signatures, while the sales team has a totally different banner. Or, the banner can dynamically update based on the recipient. Users can set up rules by email domain or specific contact email addresses. So, if you’re emailing someone at Klowd Software, you can set up a rule to show a banner that reads, “We love Klowd Software!” for those who have the “@klowd.com” email domain. Who knew email signature marketing could become an account based marketer’s dream?
Free Email Signature Generator
Although we don’t recommend a free email signature generator for those wanting to manage hundreds of email signatures, it does have many benefits for solo users and small teams. The main benefit? It won’t cost you a single dollar (besides time spent for customization). In addition to our own generator, here are a few of our favorite free options:
Free tools like these provide the bare minimum and don’t include responsiveness or targeting functionality. If you do want the sophisticated features of email signature software, but still want to stay efficient with your dollars, we recommend starting with free email signature templates. By first using an email signature templates free download, teams can decide what they need or don’t like for their company email signature template. That way, they can build their ideal signature, then determine which functionality they need to invest in (and what they don’t need to spend money on). This approach works well for both Outlook and Gmail users, as free email signature templates for Gmail are just as common as Outlook templates.
Using a free email signature generator is a great first step towards building an email signature marketing strategy. Before diving in and committing to a software or platform, test different ideas and designs with a free tool. Decide what you like and what works best for your entire team. Determine the right colors, specific elements, and which use cases will be most useful for future email signature banners. Once your template and design is nailed down, you’ll be ready to graduate to more options and features.
Personal Email Signature
Aside from corporate email signatures, or an email signature strategy for bigger companies, a personal email signature can easily be managed by one person. As a business-related email signature represents the brand of the company the sender is a part of, an email signature for personal account purposes represents your own personal brand. With our September Issue, 36 Creative Use Cases for Email Signature Marketing, and many other resources, Sigstr is still a destination for personal email signature templates and personal email signature examples.
Personal email signature etiquette is very similar to guidelines you might use for a company email signature. Be sure to include your first name, last name, current status or role (such as “Digital Marketing Professional” or “Seeking New Opportunities in Digital Marketing”), contact information, and social media links. Avoid more than six lines of text and limit your signature to just two or three different colors. Use a font that is easy to read (avoid Comic Sans) and if you include a headshot, make sure the resolution is high quality. Another great Sigstr resource that includes personal signature examples is this State of Email Signature Marketing ebook, as it shows which colors, visual elements, and calls-to-action work best. No matter which email system you use, take the time to craft a great personal email signature. Gmail and Outlook users can both agree, leaving this area of an email blank is a big mistake.
After surveying thousands of email signatures across many different customers, the Sigstr research team found a few interesting trends with business and personal email signatures. Within the call-to-action banner, the color purple is the most effective (in terms of average click-through-rate) and photography is a visual element that helps grab the reader’s attention. Promoting an upcoming event with the call-to-action is a popular use case, while product-related announcements (new features, free demo, etc.) drove the most engagements. For more tips, tricks, and interesting trends, be sure to check out this report in the link above.
Email Signature Quotes
Now we have arrived at the most debatable topic in an email signature marketing strategy. Email signature quotes are hated by many and loved by few. Yet they still seem to be a trend worth spending some time on. While representing a company, business email signature quotes distract the reader away from more important things (such as your company’s brand or call-to-action). Even short signature day quotes have proven to be a distraction. After evaluating many different heat maps and data from Sigstr users, we advise against email inspirational quotes when the sender is a part of a brand or company that is bigger than their personal brand. Business email quotes could make more of a negative brand impression on your audience instead of a positive one.
Of course there are scenarios where email signature quotes are acceptable, such as a teacher’s personal email signature. Email signature quotes for teachers can help inspire students, parents, or other peers in the education system. We also encourage military email signature quotes for those who are veterans or are currently serving our country. If you are an environmentalist passionate about a certain topic, it’s also acceptable to use email signature quotes. Environment studies, news, or reports are also great to promote with a call-to-action banner!
Email Signature Templates Outlook
Just like Gmail, Outlook users are often times looking for an easy solution for their email signature template. Outlook may present a few more technical challenges when compared to Gmail, so it’s important to consider software or a tool that can help implement company-wide email signatures.To see how this process works for Sigstr users, type in “create email signature template Outlook” in our Help Center and you will find a detailed step-by-step process. For Outlook users, follow these steps to simply add an email signature:
- Sign into Outlook.
- Select “Settings” (located at the top of that page) and click “View all Outlook settings”.
- Click “Mail” and select “Compose and reply”.
- Scroll down to “Email signature” and insert your signature.
- Click “Save” when you’re all done.
This is a relatively easy process for one person to complete, but inefficient for all employees. It’s very difficult to ensure that every employee will complete this process and correctly follow the brand guidelines.
Along with a strategy for Gmail users, Sigstr has a seamless implementation process in Outlook that requires zero action from single end users. We work hard to make sure all employee email signatures work correctly with any email client, on all devices, at all times.
Email Signature Ideas
In the past, you might not have given a lot of thought to your email signature meaning or email signature design. But there’s an entire subset of marketing devoted to email signature ideas. It’s called email signature marketing. The basic premise is simple. A lot of people see your email signature. Many of these individuals are already interested in your products or services — and they may need a bit of a push. The email signature can function just like any other type of ad banner, both for the purposes of targeting new customers and re-marketing to old ones.
While your email signature size shouldn’t grow too large, there are a lot of things that you can put in it: email signature quotes, banners, credentials, promotions, and more. Most organizations will give some guidelines on how to display credentials in an email signature or will provide a template, but otherwise you might need to look at examples. Professional certifications in email signature examples, for instance, will give you an idea of how professionals show their qualifications. You can look up how to add Google certification to email signature or how to add HubSpot certification, for example.
Largely, your email signature should be short and sweet, but should also be memorable. It should convey the organization’s branding, but also yourself as a professional. Often, individuals put something about themselves, their contact information, and their company logo or company motto. An email signature should be consistent amongst a company or a department, but it can be individualized depending on the type of work an individual is doing. You may even want to target it using a software platform such as Terminus, which makes it possible to control your email templates even in exterior solutions like Outlook.
Most people today are still communicating primarily by email. Email can be a surprisingly effective tool, especially for those who are conducting B2B sales. So, while it’s easy to forget about an email signature, it can actually become quite critical.
Best Email Signatures 2020
Just like ad banners, email signatures have changed. The best email signatures 2020 hardly look like the best email signatures of 2000. Email signature etiquette, like email reply signature etiquette, has advanced. You can take a look at some email signature examples to see the difference. In the past, everything was brightly-colored and flashy, and everything was optimized for desktop computers rather than mobile devices. Email signature etiquette 2020 is more focused on platforms and devices.
Here’s one of the best email signatures examples.
At the top is the information you critically need to know. It’s a simple email signature. Your contact information is right at the top. After that is a sequence of links for further contact opportunities because what really matters in a people business is getting people to connect. And at the bottom there is, importantly, a banner.
Banners are the focus of many creative email signatures. It’s effectively paid advertising that you don’t need to pay for. Further, it’s very well targeted because it’s going to someone you already know is interested. Most of the best, creative email signature ideas are going to incorporate ads in this way. A platform like Terminus can be used to customize these banner ads and add them into your email signature. Additionally, you can use HTML code and software to change the banners and target them to the individual.
Like any advertising, the best email signatures are going to emphasize the brand and lead to its products. With account-based marketing now incredibly important, the email recipient has to be encouraged to connect with the brand targeting them.
Best Email Signatures 2021
Regardless of whether you’re able to find the best email signatures 2021, it’s also important to understand the advantages of consistency. This is where email signature templates come in. You can use a single email signature template Outlook to update templates across the organization. Terminus, and similar platforms, let you control the entire organization’s email signatures at once, which leads to better branding and greater levels of consistency.
Why is consistency so important with email signature templates?
First, not everyone can find the best email signature templates. You don’t want some of your employees to have excellent signatures and others to have an email signature templates free download. While there are free email signature templates for Gmail and Outlook, they are rarely as good as having a professional design your email signature banner template. So, one important reason is to make sure employees aren’t using a random email signature templates free download Word or email signature templates PSD free download.
Second, even a simple email signature template across your entire company is better than just some of your employees having a good template. For branding purposes, all your email templates should look the same. This emphasizes that your organization is a team and ensures that your organization is leveraging email correctly. You will be able to make improvements and adjustments to the entire organization rather than just guessing regarding which email templates are working well and which aren’t.
Treat it like email marketing. Without any consistency, you can’t have the data and metrics to make improvements.
HTML Email Signature Code
To get a nice email signature, you’re going to need an HTML email signature code. How to get one depends on why you need it.
Let’s take a look at students. If you’re looking up email signature examples for students or an email signature for graduate student, you can probably just copy-and-paste a student email signature. You might even be able to find an HTML generator for something specific, like an MBA student email signature. A student signature still has to be professional (even an email signature for high school students), but no one expects them to be consistent. You can also have a little more fun with email signature ideas for students; a student email signature Reddit can be personalized and playful, while a masters student email signature example might be a little more serious. A personal email signature can display your creative side and there are many email signature examples personal to choose from.
For personal emails, you can look up personal email signature templates which follow general personal email signature etiquette (they should be small, unobtrusive, and not difficult to download), or you can craft a personal email signature Gmail yourself. You can look up personal email signature ideas or just get personal email signature templates free download.
But a professional email signature is different. Not only should you spend some time on how to make a professional signature (especially looking at professional email signature examples), but it’s usually best for a company to invest some time with a marketing or design company to craft a great email signature that will be used for all employees. Most professionals aren’t going to be creating their own signatures but will instead be using the HTML email signature code provided by their company.
Most people can put together a professional email signature after looking at enough examples. But a company should really have a consistent signature and consistent branding, which is what complicates matters; it’s best for the organization to create a template that they can use in a platform like Terminus or Outlook 365 rather than trying to let their employees create their own. Either way, it’s also best not to rely on a free generator or a free download, as these don’t usually create a professional or polished result.
Email Signature Maker
When should you use an email signature maker? While limited in functionality, they can be a great start for students, solo professionals, or personal email addresses. An email signature maker can be found with HubSpot, Canva, or WiseStamp. They serve as an email signature generator; you just input your information and then press a button and you’ll have an email. The best email signature generator will depend on your needs; Canva has very detailed graphical ones while HubSpot emphasizes data.
A Canva email signature may need to be paid for. There are some free email generators and some paid email templates. You can also go online and search for a student email signature generator or a simple email signature generator. Usually, it will ask you for your name and contact information, and then generate an attractive signature that you can then copy and paste into your email client. A graduate student email signature generator, for instance, might also ask you a little about your degree.
You might also want to keep your platform in mind, as a free email signature generator for iPhone accounts or an iPhone email signature generator could differ for one for Android, because the email clients are different. You can also look for an email signature generator for GoDaddy or any other specific hosting service, as you may be able to find one that works better for the service that you’re using.
Either way, this is what you would use for a student or personal account. If you’re with a business, you will want someone on the marketing or brand team to create your email signature or your own internal advertising team, rather than constructing it yourself.